Email Marketing Manager

vor 2 Wochen


Basel, Schweiz Drug Information Association Inc Vollzeit

DIA is a global healthcare association that mobilizes life science professionals from across all areas of expertise to engage with patients, peers, and thought leaders in a neutral environment on the issues of today and the possibilities of tomorrow. We envision a world where powerful health interventions and health-management tools are rapidly discovered, developed, approved, and made accessible to all.

It is an exciting time to join DIA as we lead the life sciences industry into the future of truly global and digitally enabled knowledge sharing and creation. By joining DIA, you join our mission to drive better health solutions for patients and stay at the forefront of the healthcare revolution.
- Do you want to make a difference on a growing team, full of other eager, customer centric mindset individuals?_
- Do you enjoy seeing results with your marketing efforts and the end-to-end process?_
- Define and set up appropriate target audiences.
- Serve as technical support for all Marketo and campaign issues, contribute to Marketo best practices, as well as adding to the team’s knowledge share.
- Work across functional teams to ensure a coherent customer experience.
- Pull necessary reports, analyze data, report on campaigns performance to necessary stakeholders and make recommendations for campaigns improvement.
- Brief the copywriter and Graphic Design team for content & design creation.
- Develop and implement successful engagement strategies to increase open rate, clickthrough rate and conversion, and reduce unsubscribe rate.
- Drive campaigns personalization, automation, A/B testing and on-going optimization.
- Drive customer journeys creation and automation in Marketo.
- Work with the Associate Director, Marketing to create and maintain closed-loop marketing reports to understand marketing program and channel performance.

To join us, you should have:

- Bachelor's Degree in Marketing, Business, Communications, or related field.
- In-depth experience with Adobe Marketo Engage.
- Hands-on experience with HTML.
- Strong project management skills, ideally experience with Asana Project Management Tool.
- Have a customer centric mindset, combined with a good mix of content, analytical, tech savvy and graphic design skills set. You are also willing to make a difference.
- The ability to speak English fluently while speaking other European languages are a plus.

DIA offers an excellent total rewards package and perks including:

- Competitive compensation including incentive bonus
- Monthly Lunch Checks of CHF 180
- North-west Switzerland Public Transport seasonal ticket reimbursement to each employee who travels with public transportation to our workplace.
- Generous PTO plan
- 10 Government Holidays per year
- 20 Vacation Days per year
- Charitable donation matching
- Flexible hours and hybrid work environment

DIA is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other applicable legally protected characteristics



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