A4a Programme Adviser On Market Development and Market Linkages

Result of Service
- The Consultant will submit reports, on a monthly basis, on the progress and completion of project activities for validation, as follows: Eswatini programmes - Product-market development plan and activities are developed - Dissemination of market information, trends, feedback from buyers to MSMEs are completed - Selected market promotional activities (Trade events, commercial activities) are organized - Inputs are provided to workshops delivered by sales advisors - MSMEs are supported on the product development and upgrade - Written report is submitted and validated on workshops conducted on market knowledge, product development - Written report is submitted and validated on new MSMEs and proposed engagement activities for market linkages - Written report is submitted and validated on market linkages created/supported to MSMEs (Local, Regional, and International) which are supported by survey results ACP - Product-market development plan and activities are developed - Dissemination of market information, trends, feedback from buyers to MSMEs are completed - Selected market promotional activities (Trade events, commercial activities) are organized - Inputs are provided to workshops delivered by sales advisors - MSMEs are supported on the product development and upgrade - At least 3 workshop sessions are facilitated on market knowledge for the SMEs and BSOs to increase their competitive in the regional and international markets. - At least two trade shows are coordinated where ACP SMEs exhibit in target markets for their coffee products, including preparation of SMEs, booth booking at set up, and market tours. - Agreed strategy proposals are submitted and meetings are organized for creating alliances with coffee sector actors in the EU and SMEs in the ACP countries. - Product development collaborations are coordinated, including quality improvement and new products, for SMEs in ACP countries. Food Security - Summary of product and market development strategies created or updated - Key promotional activities conducted (workshops, trade fairs, events, expert engagements) - Workshops delivered, including topics and attendance - Product catalogues and other promotional materials developed - Market linkages facilitated between MSMEs/producers and buyers/companies - Support provided to MSMEs for trade show participation (product reviews, coaching, etc.) - Impact surveys prepared, distributed, and any preliminary data collected - Results achieved, including sales generated and partnerships formed Gambia - Product and Market Development Framework: Developed including a workplan for the Gambia craft sector in collaboration with the national expert and A4A EU home décor consultant. This includes defining selection criteria for up to 10 MSMEs/young entrepreneurs, creating a validated capacity-building plan, and delivering at least 3 coaching sessions. - At least 3 selected MSMEs are supported to participate in one market linkage activity (e.g., trade fair, industry visit) between Q3 2025 and Q2 2026, in coordination with other A4A projects such as Eswatini, including potential participation in the Paris Design Show. - Technical inputs are provided to the agriculture backward linkages market development approach, including a review and analysis of the buyer mapping and engagement survey.
- Work Location
- home-based
- Expected duration
- 12 months**Responsibilities**:

- The International Trade Centre (ITC) is a joint agency of the United Nations and the World Trade Organization for trade-related technical cooperation in developing countries. Alliances for Action (A4A) is an ITC initiative to establish a network that transforms food systems and advances the Sustainable Development Goals through producer partnerships that cultivate ethical, climate smart, sustainable agricultural value chains. With A4A, ITC aims at achieving resilience and growth for farmers and MSMEs through more mindful and responsible trade, production and consumption systems and improved opportunities to compete in global markets. This includes building resilience and competitiveness of MSMEs and enabling sustainable market linkages and value addition. The A4A approach is being implemented in several ITC projects including EU-African, Caribbean and Pacific (ACP) Business-Friendly (BF), EU Alliance for Coconut Industry Development in the Caribbean and Promoting jobs and growth through competitive alliances in Eswatini and support to the implementation of the Economic Partnership Agreement (EPA) in Eswatini. ACP The European Union funded project “Support to Business Friendly and Inclusive National and Regional Policies, and Strengthening Productive Capabilities and Value Chains” Programme aims to complement the European Union support for private sector development in ACP countries, under the context of the joint ACP-EU Programme for ACP Private Sector Development Support, adopted by ACP-EU Council of Ministers in Nairobi in 2014, and