Sea & Digital Media Planning Project Manager

vor 2 Wochen

Bern, Schweiz LHH Vollzeit

Our client is a recognized brand for accessories.

The person will be responsible for media planning campaigns in collaboration with the Head of Media Planning, you will be working on a wide variety of projects, managing campaigns at HQ level, supporting local markets for local campaigns, and providing best practices on next-generation digital media trends.
- Manage the Digital Media Campaigns (Paid Social Media, Display, Video) at international level, starting from the briefing to the performance optimization of the campaigns and the analysis of the final results.
- Manage SEA and Shopping campaign directly on platforms, and make sure that it is mastered and meets the best strategies for the Brand at a global level
- Collaborate with our teams in the markets and coordinate the digital media campaigns
- Collaborate and coordinate with the in house Copywriter for creation of Ad copy, as well as with the Brand Image & Digital Marketing teams for the digital asset development
- Prepare the trafficking sheet for the Digital Media Campaigns, by liaising with the eCommerce team and the Digital Marketing team
- Track, monitor and optimize performance of the Digital Media Campaigns against key KPIs and evaluate the final results
- Continuously analyse the Digital Media Campaigns (Paid Social Media, Display, Search) and adjust strategy and budgets accordingly
- Assemble and analyse data on Digital Media Campaigns performance and communicate strategic recommendations
- Lead product data feed set-up and optimization for all digital channels
- Generate bi-weekly, monthly and quarterly analytics reports and other reports as needed on ad hoc basis - by liaising with the eCommerce and Digital Marketing team
- Maintain relationships with agencies and third-party vendors who supports our paid marketing efforts
- Stay up to date on the latest Digital Media trends and best practices

PROFILE
- Degree in Marketing / Digital Media
- Min 3 years’ experience in a similar position, preferably in a web media agency.
- Strong team player with excellent organizational skills, you possess good understanding of Online Retail and the different fields of Online Marketing. Fashion experience is a plus.
- Strong knowledge of Digital Media Planning, with a particular focus on SEA campaigns, Social Media and Programmatic campaigns, re-targeting campaigns, web analytics and tracking systems. Very good knowledge of Google Marketing Platform, Facebook Business Manager and the major DSP/DMP, as well as proficiency in MS Office (especially Excel and PowerPoint) is requested.
- Ability to work well in extremely fast-paced environment, a high sense of team working and are used to manage multiple projects simultaneously, keeping tight deadlines and coordinating with various business partners internally and externally.
- Fluent english. German or french is a plus

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