Traffic Acquisition Project Leader

vor 2 Wochen

Bern, Schweiz LHH Vollzeit

We are supporting a **prestigious brand**in recruiting a **Traffic Acquisition Project Leader**.

This role is key in driving not only large volumes of traffic but also ensuring its quality and relevance across digital platforms.

Your mission will include the planning, development, and launch of performance-driven digital campaigns, management of relationships with external agencies and SaaS platforms, cost and contract oversight, and strategic alignment with broader business objectives.

You will collaborate with the Global Digital Manager and cross-functional stakeholders to ensure seamless coordination of the digital budget, and that all related financial processes are executed in line with internal protocols.

**Key Responsibilities**

**Search Engine Optimization (SEO)**
- Own the SaaS SEO tool and identify growth opportunities in organic traffic.
- Drive SEO optimization of the corporate e-commerce website in collaboration with internal and external stakeholders (content, technical, and performance).
- Monitor and report on key SEO performance indicators such as organic traffic sessions, CTR, and bounce rates.

**Paid Social Media & CX Platform Liaison**
- Plan, launch, and manage paid social media campaigns across international markets.
- Coordinate efforts with local market teams and external agencies, ensuring best practices are shared and applied globally.
- Analyze campaign performance using key analytics tools and produce strategic reports to inform future decisions.
- Act as the main point of contact and platform expert for **SPRINKLR**.
- Support key users in optimizing the platform, implementing use cases, and staying updated on new features.
- Collaborate with the Digital Data Analyst to extract insights, track campaign ROI, and identify business opportunities.
- Manage the implementation of **User-Generated Content** on brand platforms.

**Digital Budget & Financial Coordination**
- Ensure accurate invoice processing and timely documentation using **SAP**.
- Create and manage **Purchase Orders** in line with budget frameworks and finance protocols.
- Liaise with suppliers and external agencies to manage campaign costs, ensuring alignment with budget and strategic goals.

**Profile**
- Strong analytical and **problem-solving skills**:

- Hands-on, autonomous, and proactive approach
- Experience working in **international and matrixed environments**:

- Detail-oriented with high standards for **brand consistency**:

- Multitasker with a **pioneer spirit**:

- Collaborative and **data-driven mindset**:

- Confirmed experience in **digital marketing** or **e-commerce**:

- Excellent knowledge of **Paid Media**, **SEO**, **social media strategy**, and relevant analytics tools
- Proficiency in **budget management** and **financial processes** (invoicing, SAP, PO management)
- Knowledge of **luxury goods industry** is a strong asset
- Strong **communication skills**

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