SEO Manager

In 2013, while living abroad, our founders set out to create an online tool that could turn huge PDFs into small, easy-to-send versions in order to send updates to their families. As it turns out, they weren't the only ones with this problem. 10 years later, Smallpdf is one of the most popular PDF tools in the world and among the most visited websites globally. With products available in 24 languages, the site has visitors from every single country in the world, plus Antarctica, and processes millions of documents each day.

In 2022, we took a big step forward by acquiring PDF Tools, a Zurich-based pioneer for products that help to create, manipulate, and validate PDF- and PDF/A- files to support and improve our customers’ document workflows.

**About the role**:
Are you a seasoned SEO professional with a passion for driving organic growth and staying ahead of industry trends? We are seeking an experienced and dynamic SEO Specialist to join our team. In this role, you will leverage your expertise in search engine optimization to enhance our website's visibility and performance.

**Responsibilities**:

- Conduct keyword research including discovery and expansion of keyword opportunities, clustering, identification of content gaps and ongoing competitor analysis
- Identify and recommend opportunities for website content improvements and expansion.
- Recommend and implement changes to website architecture, content, internal linking to improve SEO positions for target keywords.
- Monitor and improve website performance and crawlability.
- Analyze competitors websites, SEO strategies and industry trends to identify opportunities and gaps in the market.
- Coordinate and execute link building campaigns.
- Monitor performance metrics to understand SEO strategy performance.
- Troubleshoot and resolve SEO issues as they arise.
- Collaborate with content creators and web developers to ensure the execution of state-of-the-art SEO.

**What you bring**:

- 3+ years experience as an SEO Specialist or similar role
- Excellent understanding of search engine algorithms and ranking methods
- In-depth experience with SEO- and analytics tools: Google Analytics, Sistrix, SEMRush, ahrefs, ScreamingFrog, Google Ads, GSC, etc.
- Working knowledge in HTML, CSS and JavaScript
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Proven success in link building strategies
- Familiarity with content management systems
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Eagerness to learn and develop in SEO field
- Excellent written and verbal communication skills

**Why Smallpdf?**:
Here, every task and every challenge is an opportunity to innovate and make a genuine impact. We're a driven team - pragmatic, goal-focused, and always eager to solve the next big problem. This isn’t a place for mere management or grand visions detached from reality; it’s a ground for hands-on champions ready to roll up their sleeves. If you're someone who's willing to dive deep into the action, someone who's more about the journey than just the title, Smallpdf is your destination.

**Our benefits**

You get to impact the way over 60 million people get work done every month.

Push boundaries and dare to fail—that’s how we learn

30 vacation days—yep, you read that right— you can take them whenever you need them.

Need a long break? We offer sabbatical leave to employees who’ve been with us for over two years.

16 weeks parental leave—100% of your salary—for all new parents.

Don’t leave your four-legged friends at home; our offices are pet-friendly.

A personal development budget of up to 2,000 CHF every year, plus days off for courses or training.

Possibility of a Phantom stock option plan (PSOP). (Conditions apply.)

We offer 1-1 coaching sessions to individual contributors and employees in leadership positions through our external partner 'BetterUp'.

Hack days to challenge you and your team, plus build amazing things.