Digital & E-commerce Intern

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.

With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.

L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.

**CONTEXT**:
L’Occitane operates across a variety of channels in Europe & the Middle East, working closely with local markets to activate our eCommerce digital marketing plan.

You will be part of a newly created Europe & Middle East Team driving regional Digital & eCommerce strategy, implementing eCommerce features, coordinating web & social campaign, leveraging best practices and supporting the regional marketing plan.

You will report to the Digital & SEO Manager Europe & Middle East and support the team on** digital traffic acquisition** and **eCommerce** missions.

**MAIN MISSIONS**:
Support the Digital & eCommerce regional team in their main missions:

- **Digital traffic acquisition with a focus on SEO and paid media campaigns**
- Build and coordinate landing pages needs on Sales Force Commerce Cloud (SFCC), manage translations and keywords strategy
- Coordinate and follow up campaign assets execution (banners, briefs, reportings ) based on international campaign toolbox and ensuring consistency along the customer path on eCRM, Social and Ecommerce
- **Content & campaign implementation **on Sales Force Commerce Cloud (SFCC)
- Develop digital campaign toolkit for local markets
- Build landing pages on SFCC
- **Customer experience onsite**
- Support local markets to adopt and set up the e-commerce features available in SFCC
- Support local markets in their eCommerce AB tests (set up, coordination )
- Launch new Conversion Rate Optimisation initiatives (CRO)
- Communicate new features and share best practices across markets
- **Transversal support**
- Digital business reports, meeting coordination with regional teams, agencies, internal and cross functional coordination (CRM, MKTG, IT )
- Digital benchmark and features innovations

**HOW YOU CAN FIT**:

- Master degree in Digital, Engineer or Business School **(an internship agreement provided by your current school is mandatory)**,
- First experience in eCommerce and digital acquisition is key,
- Fluent in English and French,
- Autonomous, proactive with a strong entrepreneurship mindset,
- Good communication skills and ability to adapt your message to your audience,
- Ability to understand retail & ecommerce challenges,
- The values of L’OCCITANE Group resonate with you.

**STARTING DATE**: January 2025 for 6 months (full-time position)

**LOCATION**: Geneva (Plan-les-Ouates), Switzerland
- If you are selected, we will have the pleasure to meet you during an online recruitment day_

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity - and our commitment to sustainability.

LI-DNI