Brand Manager Oncology

**Site Name**: Switzerland - Zug, Baar Onyx
**Posted Date**: May 16 2025

GSK has bold commercial ambitions for the future. By 2031, we aim to deliver £38 billion in annual sales - building from existing strong performance momentum which will significantly increase the positive impact we can have on the health of billions of patients around the world. Our Ahead Together strategy means intervening early to prevent and change the course of disease, helping to protect people and support healthcare systems.

Our portfolio is made up of vaccines, specialty medicines and general medicines. These are the three different types of products we create to prevent and treat disease, many with the potential to be first-or best-in-class.

**_ Brand Manager Oncology (M/F/d)_**:
This role is ideal for individuals with a scientific background, prior marketing experience, and a solid grasp of omnichannel and digital marketing.

The Brand Manager will play a key role in the execution of marketing strategies, development of promotional materials, omnichannel campaigns, contributing to the success of our launches in GSK’s growing innovative oncology portfolio.

**Key Responsibilities**:

- ** Marketing Strategy Execution**: Lead the development, execution, and optimization of marketing plans for GSK’s hemato-oncology products, in alignment with global and local strategies.
- ** Omnichannel Campaign Management**: Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
- ** Promotional Material Development**: Develop, adapt, and update marketing materials, ensuring alignment with brand messaging and compliance with regulatory and legal requirements.
- ** Market Analysis & Insights**: Conduct market research and competitor analysis to identify opportunities, trends, and threats in the hemato-oncology market. Provide insights to help shape marketing and sales strategies.
- ** Cross-functional Collaboration**: Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
- ** Sales Support and training**: Support the sales team with materials, presentations, and training to help them effectively promote GSK’s hemato-oncology portfolio.
- ** Budget Management**: Monitor the marketing budget, ensuring efficient allocation of resources and reporting on financial performance.
- ** Event Management**: Coordinate the logistics for congresses, seminars, and webinars to promote GSK’s presence and strengthen relationships with healthcare professionals.
- ** Compliance and Reporting**: Adhere to all relevant pharmaceutical industry regulations and compliance standards.

**Qualifications & skills**:

- Bachelor’s degree in business, Life Sciences, or related field (master’s degree preferred)
- Experience in oncology field and proven track record of successful product launch is preferred
- Strong understanding of pharmaceutical market dynamics, healthcare reimbursement, and payer landscapes is preferred
- Exceptional analytical skills with the ability to translate complex data into actionable insights and tactics.
- Proficient in project management and business context comprehension, with a focus on showing responsibility, working autonomously, and in cross-functional teams.
- Results-oriented and entrepreneurial mindset, characterized by a proactive “can do” and “will do” attitude, coupled with proven time management and multitasking capabilities.
- Excellent mastery of IT solutions
- Fluent in German and at least strong proficiency in English is a must. Other languages are a plus.

Find out more:
Annual Report 2023

Product Pipeline

LI-GSK

**Why GSK?**

**Uniting science, technology and talent to get ahead of disease together.**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Togeth