Marketing Data Activation Lead

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Marketing Data Activation Lead (f/m/d)**

The role aims to drive business transformation via translation of strategic AI & data capabilities into value creating market activations, including full accountability of its execution.

YOUR TASKS AND RESPONSIBILITIES:

- You shape and lead the Marketing Data Activation strategy at global level working with respective digital marketing, IT & brand teams
- You setup the roadmap from initial pilots with clear learning plan to scale execution
- You create clear, simple, and persuasive narratives to influence C-level executives driving business transformation through AI & data driven marketing activations
- You orchestrate Data Activations in Marketing at global level (AI, ML, automation, Google Cloud, Safe Room, Trend Prediction, Campaign Optimization) with portfolio approach from hands-on ownership to coordination
- You bring thought leadership to the Global Digital & Brand teams delivering transformative data driven marketing activations
- You establish clear definition of success along with KPIs for the data driven marketing programs & setup the measurement framework capturing the business impact
- You partner with the IT to shape the tech strategy and roadmap around data driven marketing plans
- You lead and nurture the relationships with external partners that provide AI & data driven marketing services

WHO YOU ARE:

- You have completed a university degree (Bachelors - BA/BS) in the field of Business, Marketing, Engineering or similar disciplines (MBA is preferred)
- You have many years’ international experience within one or more of the following areas: Digital Marketing, AI & Data Activation in Marketing, Strategy Consultancy in relevant sectors
- You bring experience in leading a matrixed, cross-functional environment; actively collaborating and building rapport with a broad set of stakeholders
- You are a skilful communicator with experience in influencing senior level executives by developing impactful narratives simplifying complex technical topics
- You are an expert in managing enterprise-wide transformative programs (e.g. strategic plan, new capability launch) from inception to deployment
- You have an analytical mindset and measurement experience around digital marketing, impact of data.
- You describe yourself as a passionate Self-starter, questioning the status-quo and driving transformation with operational discipline.
- You stay up to date on latest data driven marketing technologies (e.g. AI, LLM, Analytics, Prediction, Cloud, GA4
- You speak and write fluent English

**WHAT WE OFFER**

Our benefits package is flexible, appreciative, and tailored to your lifestyle, because**:What matters to you, matters to us**
- We ensure your **financial stability **through a competitive compensation package, consisting of an attractive base pay, our performance-based company bonus and a global, equity-based cash plan with a four-year duration. In addition, managers can recognize special contributions by granting an individual performance award or top performance award.
- Whether it’s hybrid work models or part-time arrangements: Whenever it is possible, you will have the **flexibility** to work how, when and where it is best for you.
- Your **family** is a top priority. We offer loving company daycare centers at multiple locations, support in finding childcare, time off for the care of elderly or dependent family members, summer camps for children, and much more.
- We support your **professional growth **by providing access to learning and development opportunities, training programs through the Bayer Learning Academy, development dialogues, as well as coaching and mentoring programs.
- We promote **health awareness **and opportunities for selfcare through various measures, such as free health checks with the company doctor and our health platform #machfit.
- We embrace diversity by providing an **inclusive work environment **in which you are welcomed, supported, and encouraged to bring your whole self to work

**YOUR APPLICATION**

**Location**:
Switzerland : Basel-City : Basel

**Division**:
Consumer Health

**Reference Code**:
799169