Head of Demand Generation

vor 2 Wochen

Zürich, Schweiz Verity Vollzeit

**Our Teams' Mission**

To fuel Verity's growth by creating and executing innovative, targeted marketing strategies that amplify our brand, engage key audiences, and support business goals. Through a blend of strategic planning, data-driven decision-making, and cross-functional collaboration, the marketing team positions Verity as a leader in the tech industry while delivering measurable results that align with sales objectives and market opportunities.

**Your Role**
- ** Direct & Optimize Lead Generation** - Establish lead scoring, qualification processes, and collaborate with sales for seamless lead handoff and follow-up.
- ** Budget & Performance Optimization** - Manage the demand generation budget, track ROI, and allocate resources effectively to maximize impact.
- ** Data-Driven Decision Making** - Analyze key metrics (traffic, leads, conversion rates, CPA) to continuously refine and improve campaign performance.
- ** Stay Ahead of Industry Trends** - Keep up with evolving marketing technologies, trends, and best practices to maintain a competitive edge.

**Your Experience**
- **Proven Demand Generation Expertise** - 5+ years of experience in demand generation, lead generation, or a related field.
- ** Leadership & Team Management** - Experience leading and mentoring a team of marketing professionals.
- ** Data-Driven & Analytical Mindset** - Proficiency in data analysis tools (Google Analytics, Salesforce, HubSpot) and strong understanding of key marketing metrics.
- ** Strong Communication & Project Management** - Ability to effectively collaborate with technical and non-technical teams while managing multiple projects and deadlines.
- ** Bonus**: Experience in robotics, SaaS and/or AI industries, programmatic advertising, influencer marketing, video marketing, A/B testing and multivariate testing

**Who you are**

You are a **strategic, results-driven thinker** who turns big-picture goals into actionable plans. With a keen focus on execution, you ensure every detail is accounted for. Highly **organized** and adept at managing competing priorities, you thrive in both **collaborative and independent settings**. Your ability to **plan, execute, and optimize** high-impact initiatives consistently drives measurable business outcomes.

**Why Verity?**
- A great engineering culture, including flat hierarchies, an open-door policy, and a focus on joint responsibility and mutual trust and support.
- Working with a skilled, high-achieving, experienced, and fun team—with lots of opportunities to develop your professional career and grow with the company.
- Flexibility of a hybrid work environment. You can arrange start and finish times around your life (picking up kids, walking the dog, training for your next marathon at lunch).
- Annual team-building events, quarterly and monthly get-togethers, knowledge-sharing talks, game nights, and more.
- 25 days of annual leave, employee stock ownership plan (conditions apply), variety of pension plans, and relocation packages.
- Welcoming office space complete with friendly team members, free snacks (fresh fruits, coffee, and more), and fun activities—we're dog-friendly

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