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Brand & Customer Manager Oncology (M/F/d)
vor 2 Wochen
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
We are currently seeking a Brand & Customer Manager (BCM) who will be dedicated resource in the Oncology Business Unit and report directly to the Franchise Lead Oncology.
In this critical role in the Oncology cross-functional team with primary responsibility for the leadership of the marketing and promotional efforts supporting selected therapy indications, you will closely collaborate with the sales team and market access function to implement the Oncology Business Unit Strategy. Furthermore, you will work together with Medical Affairs to provide critical customer insight and a coordinated approach to the implementation of promotional and non-promotional field-based activities.
Our Sales team supports our customers by providing clinical information about products, educational information, clinical training programs and resources. We support healthcare providers and healthcare systems meet the goals of the patients in their communities.
**Responsibilities**
**Primary activities include, but are not limited to**:
- Accountable for the successful delivery of the marketing strategy and tactics to deliver performance across selected therapy indications:
- Analyze local market and identify commercial opportunities; allocate resources and manage budgets
- Develop strategies for major accounts; track, monitor progress and adjust activities accordingly
- Ensure alignment between Customer Plans (Sales) and Country Integrated Medical Scientific Strategy (Medical SLs)
- Understand and articulate the Customer Buying Process and execute Customer segmentation and targeting
- Develop Customer segment plans and integrate them with individual Customer plans
- Lead local customer teams for Brand and align around regional Strategy; refine local customer strategy related to the Brand
- Work with local market research to develop local segmentation and determine segmentation strategy based on input from all groups interacting with customers
- Share and implement best practices across the unit
- Implement Regional Marketing Strategy for the Brand locally and provide input on local medical activities
- Develop country PP - marketing Tactics, Channel Mix, PA, resources sections
- Provide forecasting and track local initiatives and utilization of local promotion budgets (oversight)
- Utilize materials developed by the global or regional organizations and personalize the offering to the customer based on segment importance
- Search for new and innovative ways of interacting with the Customer, using digital as part of their interactions with, and offerings to the Customer
- Understand the Customers channel preferences and develop and deliver innovative programs and services in line with Customer needs
- Integrate channels to achieve the optimal channel mix for customer while seeking synergies and efficiencies
**Qualifications**:
Education and professional experience:
- Bachelor’s or Master’s degree, MBA preferred
- At least 4 years of pharmaceutical, biotech or related business experience
- At least 2 years Swiss Oncology market experience preferred
- Pharmaceutical launch experience, preferably in Oncology
- Managed Markets, Marketing experience and/or Government Affairs, Medical Affairs experience a plus
- Experience working with co-promotion or co-commercialization partners is a plus
- Previous sales experience is a plus
- Business knowledge of the Swiss commercial environment, field force best practices/emerging approaches, Oncology market access trends and the Oncology clinical/scientific landscape
- Demonstrated expertise in partnering with customers building sustainable relationships and leveraging customer insights to drive solutions and strategies across the franchise that address previously unmet needs.
- Proven expertise of product knowledge and proactively seeks creative and innovative ways to align our company’s Oncology products with customer health strategies
- Results orientation with a proven track record of success for consistently meeting or exceeding sales/quantitative targets and qualitative objectives
- External orientation with a demonstrable ability to establish physician thought leader and other relevant stakeholder relationships
- Motivational acumen via strong communication, interpersonal and presentation skills to motivate/align action towards a shared vision and strategy.
- Ability to influence, and work effectively within a matrix and multi-cultural environment
- Analytic ability to evaluate performance data and refine deployment strategies
- Focus the organization on delivering value for customers, including patients by fully understanding and meeting their needs
- Actively listen and seek to understand differing perspectives; work togethe
