Programmatic Campaign Manager 100%
vor 1 Tag
**Job description**:
As Programmatic Campaign Manager, you will identify, evaluate and implement programmatic advertising campaigns within the Swatch Group's integrated media agency.
You will be the day-to-day point of contact for brands and partners. You will set up and manage programmatic campaigns for Swatch Group brands as well as provide performance analysis and reporting.
Main responsibilities will include:
- Implementation and optimisation of programmatic Display & Video campaigns with DV360
- Be the primary point of contact (internally and externally) for programmatic trouble shooting
- Create campaign audiences, remarketing floodlights and make recommendations for performance campaigns in DV360
- Post campaign analysis and reporting with Google Analytics and Google Data Studio
- Define programmatic campaign strategies for the different stages of the marketing funnel
- Define campaign KPI’s in accordance with marketing objectives
- Observe and analyse digital marketing trends in order to improve the efficiency of your campaigns
- Prepare management reports and strategic recommendations.
**Profile**:
- You wish to evolve in an international environment, with multiple contacts.
- You are flexible, autonomous and responsible.
**Professional requirements**:
- Solid knowledge of the Google Marketing Platform tools such as DV360, Google Analytics, Campaign Manager etc.
- Solid (minimum 2 years) experience in programmatic advertising, ideally in agencies or international retail companies
**Languages**:
- Fluent written and spoken English (German and French is a plus)
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