Marketing Automation Campaign Manager

Marketing Automation Campaign Manager

**Job no**: 614867

**Work type**: Permanent

**Location**: Basel

**Categories**: Marketing, Western Europe, Individual Contributor

Cochlear is the global market leader in implantable hearing solutions and is a top 50 company on the ASX. Cochlear's mission is to help more people to hear.
Our Cochlear EMEA Marketing Department is currently looking for a **Marketing Automation Campaign Manager** to join the diverse and multi-cultural Digital Experience Team, located in Basel.

In this role you will support the management of upstream and downstream marketing automation activities to ensure scalable, globally consistent and outcome driven results. To do this, Marketing Automation Campaign Manager will play a key role in training and developing team members whilst supporting the Marketing Automation Team Lead EMEA in pipeline and team management activities.

**Key Responsibilities**

**Campaign management for continuous improvement & reporting**
- Cooperate with local and regional stakeholders to identify potential for process automation and pro-actively communicate and iterate findings
- Lead by example and guide MA team members to develop, execute and document MA projects to the highest quality standards
- Initiate and supervise the implementation of simplified processes that favour automation and require mínimal manual intervention or maintenance while offering highly personalised targeting
- Identify KPIs/metrics that provide accurate and insightful indications of progress and outcomes
- Implement, maintain, and communicate target-group specific reporting and dashboards in Marketo/SFDC
- Improvement of marketing Automation practices
- Analyse completed MA projects/activities, considering lessons learned to improve future projects/activities, to minimise risks and to appropriately stage delivery where required
- Develop MA training programs and processes with the MA Team Lead
- Provide marketing automation trainings to team members and internal stakeholders (e.g. regional and local marketing and sales teams)
- Monitor and regularly update the annual marketing automation activity/campaign calendar
- Champion success stories and drive collaboration amongst CRM and Marketing Automation practitioners across the company and with external partners

**Execution Responsibilities**
- Gather business requirements from global, regional, and country teams
- Organize solution design, testing, review, and release of marketing automation programmes into production
- Educate internal stakeholders about the campaign and briefing process. Ensure the briefing process is followed and the work identified in briefs is complete, accurate and achievable
- Plan and support the marketing automation team to project manage the implementation of MA programs in individual countries and/or across EMEA to agreed timelines and budgets
- Manage internal stakeholders, ensuring deliverables and escalating issues as required
- Work with IT teams to ensure that IT/Business System requirements are met, including the testing of systems and the adherence to milestone governance requirements
- Liaise across other systems and business stakeholders as required

**Key requirements**:

- Bachelor degree (University or University of Applied Sciences) in Marketing, Business Administration, Computer Science or related field.
- At least 6 years of total work experience. (Database driven marketing, multi-cultural marketing campaigns)
- Experience working on marketing projects relating to automated communications.
- Experience analyzing business requirements for customer-facing processes or systems in complex organizations
- Experience building operational campaigns requires deep understanding of CRM and Marketing Automation systems and their capabilities
- Excellent team player with analytical skills
- Project management skills
- Strategic Mindset
- English (fluent written and spoken)

**Working for Cochlear**:
For 40 years, Cochlear has been creating reliable products that continue to keep people connected to the world and to each other. We help people of all ages to hear in more than 180 countries around the world. Our technology connects people to life's possibilities and to the people who matter most. We have over 4000 employees globally dedicated to improving people's lives. To date, we have Invested over $2bil to date in research and development.

**Cochlear can offe**r:

- The Work - A high impact job supporting world leading technology
- The Organisation - The global leader in implantable medical device hearing technology
- The Opportunity - To make a difference to the quality of people’s lives

This is your chance to be part of a premier organization with a great culture, working in a dynamic, growing and rapidly evolving environment to deliver outstanding results that benefit our customers every day. Be part of something purposeful and by clicking on the link below and see your career grow

**Equal opport