Bu Consumer Experience Lead

** Are You Ready to Make It Happen at Mondelēz International?**

** Join our Mission to Lead the Future of Snacking. Make It With Pride**
- Lead the Consumer Experienceexpertiseto design intelligent brand experiences that move people and drive digital transformation for the newly established Toblerone & World Trade Retail BU.
- **How you will contribute**
- 1. Set and drive the CX vision and strategy- Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands-
- Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities-
- Ensure all brand experiences are designed holistically across the full Paid, Owned, Earned ecosystem with specific focus onsocial channels-
- Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)- 2. Elevate Creative and Experience Excellence- Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas, fit for purpose content and assets-
- Champion Empathy at scale, our Mondelez’ approach to brand building through personalized communication rooted in real consumer understanding-
- Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market- 3. Drive Media Investment Efficiency & Effectiveness- OptimizeBU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption-
- Drive data-led media planning and measurement across the consumer journey-
- Guide JBP partner and retail / d-Commerce investment strategies to achieve core elements of MDLZ SP and Vision 2030-
- Collaborate with agencies & I&A tooptimizeROI, sufficiency, and compliance- 4. Strengthen Partnership and Governance Excellence- Lead collaboration with creative, media, JBP & other partners to ensure seamless integration and shared accountability-
- Define partnership governance, and success metrics to drive clarity and performance- 5. Embed Digital marketing transformation and roadmap- Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy- 6. Lead the development and implementation of Consumer Digital Strategy for TobleroneWorldTradeRetail- Take the ownership of Owned /Earnedchannelsincluding InfluencersManagement:Define the O&E experience strategy to bring brand purpose to lifespecificallyon social channelsthrough smart and relevant activations-
- Perform periodic audits of social media channels,websitesand digital content to ensure it aligns with brand guidelines for voice,optimisationand suitability-
- Lead the development of an always-on content calendar for ownedand earnedchannels-
- Input into tagging / tracking requirements-
- Manage the relevant agencies to ensure best in class service and performance against the briefs and aligned metrics- 7. Work with internal and external teams/functions- Brandmanagers:supporttodefinecommsstrategyand bothshort and long termpriorities-
- Global Digital and d-CommCOE:Assist in the development and implementation of the Digital Transformation agenda within the BU by collaborating with COEs-
- BU/CU CXTeam:Close collaboration with the CX teams in the markets to guarantee the successful implementation of the central strategies and the proper landing, as well as strong governance-
- Creative & Media Insights (I&A):Partner with I&A business teams byprovidingkey digital insights to drive data-driven decision making-
- Technology infrastructure (MDS):Partner with the MDS team to guarantee that data and technology strategies and tools are effectively implemented andutilizedto influence successful marketing and communication strategies-
- MarketingExcellence:Support and drive Marketing capability programs-
- MediaProcurement:Support the Productivity and other financial KPIs-
- AgencyManagement:Oversee and collaborate with the Creative, Media, and Production agencies in ensuringhigh standardsof service, effective governance, persistent creativity, and the development of consumer-centricideas that fuel both short and long term growth- **What you will bring**- 10 years+ experience - including extensive experience in leading digital marketing, developing strategies, anddemonstratinga proventrack recordof success in achieve marketing goals-
- Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence)-
- Efficiency & effectiveness (ROI) and cost optimization-
- Champion Business transformation and change management-
- Strong leadership skills with the ability to inspire and align cross-functional teams & external partners.-
- Excellent communication and influencing skills across multiple senior stakeholders-
- Strategic future forward thinker with strong commercial acumen and analytical rigor Relocation Support Available?

Country to country Relocation support available through our Global Mobility Policies

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