Head of Experiential Marketing

**Key Leadership Requirements**:

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Innovator Mindset**: Ability to leverage insights to build immersive experiences that will disrupt in order to engage consumers
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Maverick Mindset & Strategic Thought Leadership**: Ability to embrace the 'art of the possible' to create organizational change and impact allocation of resources. Possess business and strategic acumen with ability to communicate broader business vision to cross-functional and technical teams.
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Team Building & Leadership**: Ability to lead and influence at all levels. Possess strong partnership skills with a history of collaborating across organizational boundaries, working with and influencing others, and creating clarity from confusion.
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Outcome-Oriented**: Ability to clearly articulate desired outcome(s). Possess ability to assess complex situations quickly, assess risks and be decisive. works collaboratively to create a path to achieve it.
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Business Acumen**: Ability to formulate a strong POV and adjust plans strategically in a changing environment. Possess strong marketing strategic acumen and business agility.
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Analytical**: Ability to effectively communicate and translate business needs to technical partners. Proactively identifies and resolves problems in a timely manner. Can synthesize complex or diverse information, use intuition and experience to complement data.
**Key Responsibilities**
- Leverage consumer insights and competitive opportunities to guide development of the brand experience strategy and tactics
- Work closely with Customer Insights and the agency partners to develop the strategy, and to define target market definition, positioning, and key messages
- Ensure experiences will meet the needs of the BEV and BEV luxury customer while instituting a brand advantage in this space
- Collaborate cross-functionally to develop and execute the brand experience strategy with key stakeholders including: alignment and implementation of the strategy across Design, Engineering, and GM Customer Experience Organization
- Collaborate with PR to develop and execute a storytelling strategy
- Collaborate with the Marketing Team to develop a compelling consumer messaging strategy (CRM, hand-raiser engagement, etc.) which utilizes appropriate media tactics to gain scale of message
- Collaborate with the Sales Operations Team to execute the strategy at the transaction
- Manage relevant program initiatives while working closely with the Head of Marketing to ensure experiences drive brand and nameplate value
- Lead implementation plan working across the broad organization and driving budget decisions to activate on the strategy
- Serve as Brand Experience SME for GM Europe to the GM organization. Provide guidance to develop an approach to execution of the strategy
**Additional Job Description**

**Required Skills and Qualifications**:

- Bachelor's degree required
- High level of diverse marketing experiences required
- Ability to make quick decisions with incomplete or ambiguous data. Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
- Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
- Ability to breakdown barriers and quickly achieve high impact progress within a bureaucratic organization. Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
- Takes a creative, open-minded approach to new ways to drive product and brand success. Has a start-up mentality.
- Ability to lead and motivate a lean team
- Ability to develop effective teams and bring the creative ideas of others to market
- Ability to identify issues/opportunities and develop solutions/recommendations
- Ability to effectively manage multiple assignments utilizing highly efficient time management skills
- Outstanding project management capability
- Possess the functional/technical knowledge and skill to perform marketing duties at a high level of accomplishment.
- Manage the creative process, facilitate effective brainstorming, and has sound judgment regarding the value of various ideas.
- Highly effective presentation skills in a variety of formal presentation settings: one-on-one, small and large groups with peers and bosses, inside and outside of the organization
- Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect
- Ability to travel
**About GM**

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**

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