Head of Marketing and Communications Central Europe

Code de référence: 90542**Head of Marketing and Communications Central Europe**:

- Genève, GE, CH- Permanent**BASED IN**:
Geneva, city center, with regular travels to Germany

**REPORTING TO**:
Vacheron Constantin Brand Director Central Europe

**TEAM**:
Event & Communication Specialist (Geneva); PR & Marketing Specialist (Geneva)

Marketing Coordinator (Munich); PR & Digital Media Manager (Munich)

**MISSION**:
To develop Vacheron Constantin brand awareness & desirability in Central Europe, with major focus on Switzerland and Germany, as the reference for high-end Watchmaking and ultimate luxury Client Experience

**OBJECTIVES**:
To be the brand guardian and ambassador by promoting excellence throughout all activities

To raise brand image, desirability, and awareness among potential and existing clients in Central Europe market

To develop sales opportunities with our existing clients and bring new clients to our boutiques

**KEY RESPONSIBILITIES**:
To develop and own the yearly strategic marketing & communication plan in line with brand guidelines

To lead all marketing activities across all channels, including press and media, digital, events, trade and retail marketing

To ensure outstanding brand representation across Central Europe at all times

**DUTIES**:
**Marketing Strategy & Development**:
Develop impactful long term marketing vision including event and media strategy, affinity partnership approach and “out of the box” concepts to drive Maison desirability

Orchestrate Product launches across all POS (IB, EB & POS) & full coordination with all relevant functions

Oversee Maison's events & ensure Maison's identity is well expressed & conveyed to the audience

Set and roll out event strategy. Balance brand building and sell out oriented events

Identify and build key sponsorships and partnerships that meet Maison’s criteria and objectives

Develop creative concepts to drive ROI and build awareness

Manage and control A&P budget, in line with yearly budget & guidelines

Ensure that planned ROI is achieved in each Maison initiative

**Communication Strategy & Development**:
Further develop Maison's awareness and desirability in Central Europe

Leverage and adapt locally HQ guidelines and messaging through media plan, digital, PR, Digital and Visual Merchandising

Plan strategic media across all channels and oversee implementation

Partner closely with Richemont media agencies

Establish and build strong connections with various vendors, retailers, publishers, press, collectors, and key opinion leaders

Monitor editorial performance & put in place action plans accordingly

Develop digital strategy and leverage digital channels to recruit & nurture client relationships online (e-com) and offline (drive to store)

Translate global visual merchandising programs into local activations across Retail and Wholesale channels. Ensure excellent presence across the network

**Team Development & Performance**:
Manage and develop marketing and communication team members, in line with Maison's values

Build a strong collaboration network with other key stakeholders within the regional organization, HQ and other markets

Ensure clear guidance, directions & objectives for each team member

**PROFILE REQUIREMENTS**:

- 8+ years experience in Marketing and PR for a retail brand
- Proven project leader from planning, implementation to delivery with good business acumen, analytical skills, and commercial sense
- Innovative, creative and comfortable in leading change
- Team-player, resilient, demanding, agile, creative, rigorous, and solution-oriented
- Strong sense of ownership and accountability
- Meticulous with an eye for detail
- Excellent oral and writing skills
- Language: must be fluent in French, English, German