Program Marketing Manager

Contract Type: Open-ended- Location: Lausanne, CH**About IMD** The Institute for Management Development (IMD) is an independent academic institution with Swiss roots and global reach, founded 75 years ago by business leaders for business leaders. Since its creation, IMD has been a pioneering force in developing leaders who transform organizations and contribute to society. Based in Lausanne (Switzerland) and Singapore, IMD has been ranked in the Top 3 of the annual FT’s Executive Education Global Ranking for 2012 and in the top five for 18 consecutive years. Our MBA and EMBA programs have repeatedly been singled out among the best in Europe and the world. We believe that this consistency at the forefront of our industry is grounded in IMD’s unique approach to creating “Real Learning. Real Impact”. Led by an expert and diverse faculty, we strive to be the trusted learning partner of choice for ambitious individuals and organizations worldwide. Our purpose is “Challenging what is and inspiring what could be, we develop leaders who transform organizations and contribute to society.” - To reinforce our team, we are looking for a_ **Program Marketing Manager** **The Job's Mission** Lead the marketing strategy and execution for a portfolio of IMD programs, ensuring that marketing efforts generate awareness, engagement and conversion of high-quality leads, and are aligned with sales and revenue targets. **Key Accountabilities** - Accountability for delivering on the yearly sales and revenue target for a portfolio of IMD programs - Marketing and portfolio strategy definition and execution - Definition of target audience, positioning, value proposition, visual identity, and customer journeys for your portfolio of programs and translating it into compelling marketing collateral - Qualified Leads generation and nurturing through marketing campaign set-up, execution and optimization in collaboration with digital team - Managing of the related program portfolio budget, contracts and invoices **Key Activities** - **Marketing strategy and execution**: - Partner with the analytics team to analyze customer insights, consumer trends and marketing best practices to define and optimize marketing and portfolio strategy. - Partner with other teams and agencies to plan, execute, monitor and optimize multi-channel marketing campaigns generating high-quality leads for a portfolio of programs - Develop creative briefs and guide creative direction to meet objectives for all advertising communications including print, digital, and video assets. - Work with internal Design and web teams to produce visually compelling marketing collateral and program web pages - Work with Content Specialists to define the right content, tone of voice and overall messaging for your set of programs, and produce engaging content (i.e. website, videos, testimonials, ad creatives, etc.)- **Performance tracking**: - Measure and report on the performance of marketing campaigns in collaboration with the analytics team, gain insight and assess against goals to continuously enhance marketing effort - ** Lead management**: - Monitor lead generation and ensure continued lead nurturing and engagement; work closely with the CRM and sales teams to optimize engagement plans - Work closely with Sales, Client Engagement, Communications and Alumni teams to reach sales targets - ** Program innovation**: - Lead the marketing effort for new program launches: including defining the value proposition based on customer insights, market trends and Faculty input to develop successfull marketing plan and set of assets that conveys the program's unique benefits. - **Education** - University degree (Master preferably) in business, marketing or equivalent - Certification in areas of digital marketing (i.e., Google AdWords) is a plus **Experience** - At least 10 years of experience in marketing roles (product, innovation or digital) - Good experience in marketing strategy and portfolio strategy - Knowledge of in SEO/SEM - Knowledge of social media campaigns - Experience in dealing with media and creative agencies - Managing complex projects involving several stakeholders **Competencies & Skills** - Project Management skills: Proven ability to simultaneously manage different projects end-to-end, in a matrix environment and involving several stakeholders - Strong business acumen and data-driven thinking with understanding of digital marketing metrics - Able to use common digital marketing tools (Google analytics, Google adWords, Google Data Studio, Salesforce marketing a plus) - Master the use of Microsoft Office especially PowerPoint and Excel including pivot tables - "Hands on" approach and willingness to "get your hands dirty", can-do attitude - Advanced stakeholder management skills, able to establish credibility, trust and positive relationships with stakeholders across departments - Excellent teamwork and cooperation skills - Creative, able to generate new