Group Digital Health E-commerce

Location: Corporate Office | Zürich

Employment contract type:Permanent

Reference number: 40627

As the largest medical network in Switzerland, we set standards with our clinics, outpatient surgery centres and emergency units. First-class medical quality and the well-being of the individual are our focus.
- MAIN PURPOSE OF JOB- To develop, implement and drive e-commerce strategy and initiatives, as well as go-to-market, scale and grow strategic B2C initiatives that align with the overall Digital Transformation Strategy of Mediclinic. This role also needs to identify new opportunities, develop business plans for digital health projects and enhance business growth potential through campaigns that will increase adoption, engagement and retention for Mediclinic digital health products.- KEY RESPONSIBILITY AREAS- Develop and execute an e-commerce strategy that aligns with the overall digital health transformation strategy of Mediclinic.
- Oversee the selection, implementation, and management of the e-commerce platform, ensuring it is scalable, meets the needs of the business and customers and complies with all applicable healthcare regulations and standards.
- Develop a deep understanding of the target audience, including their journeys, needs, preferences, and behaviours and manage the customer experience across the e-commerce platform.
- Develop and execute creative growth hacking strategies along the customer journey (to drive awareness, engagement, adoption, acquisition down to retention and referral) that result in meaningful user acquisition and engagement and retention.
- _Lead the identification of new opportunities and the development of business plans for our digital health projects, while collaborating with the Divisional Marketing Team(s) to define the value proposition of the digital products, create marketing strategies in alignment with the Digital Health Transformation goals._._
- Monitor and analyse e-commerce metrics and data to identify trends, opportunities, and areas for improvement, and use this information to make data-driven decisions and monitoring progress against business plans and adjusting strategies as needed to stay on track.
- Manage relationships with third-party providers, including payment processors, service partners, and other vendors, to ensure the delivery of high-quality products and services to patients.
- REQUIRED EDUCATION- ESSENTIAL EDUCATION- A master's degree in business administration, marketing, e-commerce, or a related field.- DESIRED EDUCATION- An MBA or other advanced degree may be preferred.- REQUIRED EXPERIENCE- ESSENTIAL MINIMUM EXPERIENCE- 10 years of experience in e-commerce, digital marketing, or a related field in the B2C industry
- Proven experience in defining and executing e-commerce strategies, and driving revenue growth
- 5 years experience in leading and managing cross-functional teams, developing and executing e-commerce
- Proven experience of successful growth initiatives implementation
- DESIRED EXPERIENCE- Demonstrated ability to work across diverse geographies and cultures
- REQUIRED JOB SKILLS AND KNOWLEDGE- Proficiency in identifying and segmenting target customer groups based on demographics, psychographics, and behaviours to tailor go to market efforts effectively
- Development and execution of long-term and short-term customer strategies aligned with business objectives and target audience preferences.
- Ability to develop and implement product launch plans, value propositions, and messaging strategies to drive customer engagement.
- Ability to develop and implement comprehensive e-commerce strategies and to manage and optimise e-commerce platform to improve user experience and optimize overall performance.
- Go-to-market and growth initiative implementation
- Strong technical skills in managing large-scale e-commerce platforms and related technologies
- Expertise in CMS, analytics tools, and digital marketing platforms and knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms
- Business strategy, financial analysis, business case principles
- Excellent communication and interpersonal skills are needed to work collaboratively with cross-functional teams, external vendors, and customers, as well as to communicate with the executive team and other stakeholders
- Creative with outstanding analytical and problem-solving skills, strong results-driven mind set
- Change management skills
- Domain expertise in UI/UX best practices
- High standards of excellence and attention to detail

In addition to an attractive workplace in the heart of Berne, you can expect a well-coordinated and dynamic team that looks forward to your support. You can also expect progressive terms of employment together with excellent social benefits from us.