CRM Data Manager

**Position**:
TAG Heuer, a renowned Swiss luxury watchmaker, is celebrated for its innovative design and precision engineering. Established in 1860 by Edouard Heuer in Switzerland, the brand has a rich heritage of innovation in watchmaking. Tag Heuer is synonymous with performance, precision, and avant-garde design. The company is part of the LVMH Group and continues to be a leader in the luxury watch industry, known for its commitment to excellence and its iconic timepieces.

We are looking for our new CRM Data Manager (M/F) for a CDD of 12 months

**Job responsibilities**:
Based at the headquarter in Eysins, within the Commercial Department and the CRM team, your main responsibilities will include managing client database and analyzing customer data.

With a Data-Driven approach, your objective is to participate in improving customer knowledge to optimize CRM activities management and better support various teams in understanding customer expectations and knowledge.

You will collaborate closely with Digital, Retail stakeholders and Markets, on an international scope, as well as with Data and IT teams. Your main responsibilities are:
Owner of the Client data: making the most out of client data
- New client data: monitoring and fulfilling the specifications for the integration of new data flows (new data sources, new flows from existing sources )
- Existing client data: monitoring the ongoing integration of collectable data across all touchpoints, improving data quality in close collaboration with other departments.
- Enriching contact data to improve interactions with the Client: identity and behavioral data (browsing data, newsletter behavior, purchase behavior, segmentations, scores...).
- Support Sales teams with data-enabled targets to increase efficiency of sales operations (product launches, invitations to events )
- Contributing to the Client Database enrichment strategy to improve commercial efficiency and establish better personalization of the Client relationship. (Acquisition, qualification, exploitation, segmentation).

Data Analysis, KPI Monitoring, Reporting Creation: making data talk - to everyone
- Analyzing data extracted from Databases and various customer data sources for ad hoc studies.
- Managing reporting tools to monitor campaign performance, optimize CRM systems, and enhance customer knowledge.
- Designing new reporting tools to manage activities and share them with various internal audiences.
- Ensuring the skill development of teams (internal, Markets) in managing their activities and supporting them in monitoring and analyzing reporting tools.
- Customer knowledge: responsible for conducting customer data analyses to provide actionable insights to CRM team, product team, markets. Support them in their actions and enhance customer knowledge.

**Profile**:

- Graduate from an engineering school and/or a University - training in statistics, you have proven experience in Data Analysis, consulting, and/or with an Analytics solution provider.
- Proven experience in CRM data management.
- Proficiency in Dataiku; BQ will be an asset for your position.
- Proficiency in cohort analyses.
- Experience with Salesforce environment is a plus
- Experience with data visualization tool (Power BI) is a plus
- Recognized synthesis skills and excellent oral communication.
- A true ambassador of Customer culture within the company.
- Fluent in English.

**_TAG Heuer _**
**MAISON***:

- 1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve