Consultant (10 Months, Home-Based): Digital Support, Codas, Division Of Private Fundraising And
Vor 4 Tagen
UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.And we never give up.For every child, an opportunity The UNICEF Country Office Development and Support (CODAS) section within Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a consultancy to provide implementation support for digital tests on Individual Giving in Eastern and Southern Africa (ESA) and West and Central Africa (WCA) regions ensuring they achieve their 2025 goals. The work is a continuation of tests started in 2024.The consultant will work directly with Regional Office (RO) Private Sector Fundraising (PSFR) teams, ICT, CODAS, and external agencies to ensure that the related PSFR entities achieve their 2025 goals as a basis for evaluating potential for possible plans for 2026 onwards.How can you make a difference? Scope Of Work Reporting to PFP Senior Advisor, CODAS and working closely with the wider team as well as Regional Office teams, ICT, the ClusterManagers and CO PSFR teams and external agencies, the incumbent will:Implement digital fundraising activities in WCA and support implementation in ESA at a regional and local level In accordance with the agreed yearly plan support execution and evaluation of the investment strategy of the different channels and suppliers to obtain maximum profitability in terms of ROI. Define, coordinate and implement emergency digital fundraising campaigns. Collaborate with Communications and Individual Giving specialists in the region to boost acquisition, integrate channels and support retention activities. Support selection, management and relationship with suppliers (tools and agencies). Coordinate and onboard providers, following current contracts and activating new ones. Support capacity building in regions In collaboration with regional colleagues lead weekly meetings: learnings, optimizations and new ideas with the team and agency. Train digital personnel in ROs to capacitate them to be able to manage future campaigns. Share best practices in between markets and regional offices. Support financial and administrative processes with internal teams and digital providers. Help ensure the relevant systems are in place i.E., Global Giving Platform for digital marketing; Work with ICT to ensurethat relevant landing pages are in place. Manage and optimize UNICEF's global giving platform for WCA and support in ESA regions, to generate and maintain fundraising landing pages. Help ensure adequate back-end tracking and analytics is in place in order to monitor results. Monitoring of online advertising campaigns and proposals for their improvement; Analyse and measure information derived from these campaigns; Monitor and report on the results. Work with agencies and technical suppliers to develop and maintain a digital dashboard that gathers all main KPIs on digital. Use Analytics and other tools to automate the data collection and generate regional and local reports on UNICEF Global Giving Platform for donations and conversion. Work assignment overview Reporting on progression of goals v. target on active digital tests in ESA and WCA regions.Deliverable Provide monthly progress report on the implementation of the plans v. KPIs.Timeline From end of March 2025 to end of December 2025.To qualify as an advocate for every child you will have… Education An advanced university degree (Master's degree or higher) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field. Alternatively, a first-level university degree in combination with additional two years of qualifying experience may be accepted in lieu of the advanced university degree. Experience A minimum of five (5) years of professional experience in Digital Fundraising and/or Digital marketing and supporting implementation is required. Hands-on experience and understanding of working in developing markets is required. Proven experience working across multiple markets is required. Proven experience working in a multi-cultural environment and with cross-functional teams to deliver on common goals is required. Knowledge of UNICEF digital Private Sector Fundraising (PSFR) systems, processes, and operations of UNICEF regional and country offices is an asset. Familiarity with methods for producing digital marketing assets is an asset. Language Fluency in English is required. Knowledge of other UN official languages is an asset. For every Child, you demonstrate… UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).To view our competency framework, please visit here .Remarks Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money. Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.Only shortlisted candidates will be contacted and advance to the next stage of the selection process.#J-18808-Ljbffr
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