Digital Fundraising Specialist

Vor 2 Tagen


Genf, Genf, Schweiz Fonds des Nations Unies pour l'enfance (UNICEF) Vollzeit

Overview

UNICEF's Private Sector Fundraising and Partnerships Section is seeking a Digital Fundraising Specialist to drive performance marketing and ad operations on paid media channels. The successful candidate will advise on Paid Media Campaigns to achieve business goals across 12 global markets, focusing on driving performance marketing and ad operations on Meta and Google ads.


Key Responsibilities

  • Advise on Paid Media Campaigns to achieve business goals across 12 global markets
  • Share Media Plan based on historical Insights
  • Share Audit report based on channel review
  • Share AB test recommendations
  • Work Assignments/Overview: Launch & Optimize Paid Media Campaigns to achieve business goals across 12 global virtual hub markets
  • Prepare and deliver Media Plan based on historical insights
  • Prepare and deliver audit reports based on channel review and AB test recommendations on a monthly basis


Requirements

  • A first level university degree in marketing, computer science, engineering, technology, digital media, or any other relevant areas
  • A minimum of 5 years of relevant professional experience in paid media performance marketing or digital fundraising or digital marketing
  • Proven experience in paid social (Meta) and paid search (Google) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns
  • Familiarity with enterprise management platforms such as Google Analytics 4, DV 360, and CM 360



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