Wine and Spirits Trade Marketing Manager

vor 3 Wochen


Rheinfelden Aargau, Aargau, Schweiz Carlsberg Group Vollzeit
Verantwortungsbereich:
Als Trade Marketing Manager Wine, Spirits bist du für die Planung, Durchführung und das Controlling der Trade Marketing Aktivitäten für unser Wein-, Spirituosen- und Handelswaren-Sortiment verantwortlich.

Zielführende Massnahmen:
Definieren und umsetzen du zielführende Massnahmen in enger Zusammenarbeit mit verschiedenen Stakeholdern (Sales, Category Management, Channel Development, Lieferanten)

Regelmässiges Controlling:
Regelmässiges Controlling und Nachbearbeitung der umgesetzten Initiativen sowie davon abgeleitet allfällige Optimierungen erkennen und einbringen

Kreation von Salestools:
Kreation, Pflege und Produktion verschiedener Salestools in unterschiedlichen Kanälen (Website, Preislisten, Drucksachen, digitale Tools, etc.)

Verantwortung für Labelling-Massnahmen:
Verantwortung für sämtliche Labelling-Massnahmen in der Kategorie Wein (Koordination mit Agenturen und Herstellern, Packshot-Management etc.) in Absprache mit dem Category Management

Trend- und Marktanalysen:
Erkennen von Trends aufgrund von Marktbeobachtungen und Marktanalysen, und davon abgeleitet Kreation und Umsetzung innovativer Massnahmen

Reisetätigkeit:
Gelegentliche Reisetätigkeit an interne und externe Meetings und Branchenanlässe

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