Luxury Brand Project Manager
Vor 7 Tagen
You will be responsible for defining, coordinating, and optimizing digital media strategies to enhance global brand awareness, engagement, and performance across markets.
This includes working closely with internal teams, agencies, and key stakeholders to ensure a cohesive, data-driven approach to paid media, delivering impactful campaigns that align with the brand equity and business objectives.
Key Responsibilities:
- Digital Media Strategy & Coordination: Define and implement global digital media strategies aligned with business goals and brand equity. Coordinate these strategies across markets for consistent brand communication.
- Campaign Management & Execution: Oversee the launch and execution of digital media campaigns, collaborating with agencies and local teams. Manage UTMs and tracking URLs.
- Performance Analysis & Reporting: Create and maintain accurate performance dashboards providing actionable insights. Monitor campaign performance, adjusting strategies to optimize results.
- Cross-Team Management & Agency Management: Act as the main point of contact between internal teams, markets, and media agencies. Ensure seamless coordination and alignment of digital media with overall brand strategy.
Requirements:
- Minimum 5 years of experience in digital media (agency or client-side), preferably in the luxury sector.
- Bachelor's or Master's degree in Marketing, Digital Media, Communications, or Business.
- Expertise in paid social media and/or paid search with hands-on experience in campaign management.
- Strong analytical skills to extract insights from data and translate them into actionable strategies.
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