Web Optimization Expert

Vor 5 Tagen

Bellevue GE, Genf, Schweiz L'Occitane Groupe Vollzeit

L'OCCITANE Group is a global company with a strong commitment to sustainability and innovation. We operate in 90 countries worldwide and have 3,000 retail outlets, including over 1,300 of our own stores.

Our company champions organic and natural ingredients and has a portfolio of premium beauty brands that include L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.

About the Job
  • This role requires a Digital Marketing Project Leader to join our Export Business Unit in Geneva. The successful candidate will contribute to elevating our e-commerce presence across EMEA and LATAM, driving growth and innovation in the region.
  • The role involves working closely with cross-functional teams to deliver exceptional digital experiences and drive business results.
  • The ideal candidate will have experience in digital marketing, e-commerce, and web optimization, as well as proficiency in key digital tools such as Google Analytics 4, Google Ads, Meta Business Suite, and Google Search Console.
Main Responsibilities
  1. Website Management & Conversion Rate Optimization (CRO)
  • Manage and optimize our e-commerce website across multiple markets, ensuring alignment with L'OCCITANE's brand identity.
  • Develop and implement innovative web features, monitoring their performance and ensuring they meet business objectives.
  • Collaborate with external agencies to coordinate web development projects and ensure the quality of new features through rigorous testing and validation.
  • Foster a continuous learning environment by gathering and sharing local insights and success stories across regions.
Web Acquisition Coordination
  • Work with the Export acquisition leader to conduct annual audits of Google Ads and Meta Business Suite accounts in key markets, providing actionable recommendations tailored to market needs.
  • Assist local teams and briefing paid media agencies, defining digital media strategies that amplify brand goals, drive incremental e-commerce sales, and increasing brand awareness.
  • Collaborate with internal teams to create and execute campaigns that bridge digital efforts with retail store traffic.
Digital Consulting & Internal Community Management
  • Builclose relationships with local digital managers to co-develop winning e-commerce strategies that resonate with market specifics.
  • Create onboarding kits, host dynamic training sessions, and distribute monthly toolkits filled with actionable digital insights, content and campaign ideas.
  • Animate and inspire a vibrant community of digital experts across distributor markets, ensuring L'OCCITANE's digital ecosystem thrives with collaboration and innovation.
  • Keep internal knowledge platforms up-to-date with tutorials, best practices and success stories that empower local teams.

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