Head of Digital Distribution
Vor 2 Tagen
We are seeking a Head of Digital Distribution who has a proven track record of success in developing and executing strategies to increase digital sales, visibility, and brand presence across various digital channels and partners.
About the Role:
- Develop and execute strategies to increase digital sales, visibility, and brand presence across various digital channels and partners.
- Project manage test & learn cases (proof-of-concept), identify and mitigate project risks, and act as a business partner towards regions and markets.
- Develop and implement guidelines on CRM activations and support markets on local implementation of lead qualification and management for customer acquisition and retention.
- Analyze digital sales performance, create action plans from this, and develop new features that improve the user experience for conversion rate optimization.
- Drive the digital sales performance of our brands with distribution partners and marketplaces, creating effective promotion strategies, online marketing, and online POS activities for Retail media/distributor webshops.
- Set up accounts, align processes including local responsibilities, track & improve performance, and build best practices for marketplace management.
- Identify and evaluate new retail media opportunities and marketplace channels for expansion, developing business cases and ROI analyses to support investment decisions in new channels.
- Monitor key performance indicators (KPIs) such as sales revenue, conversion rates, and customer acquisition cost.
About Us:
TN Switzerland is a company with a purpose, committed to sustainability and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future.
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