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Digital Transformation Leader
vor 1 Monat
Estimated Salary: €85,000 - €110,000 per annum
">- About JC New Retail AG
The JC New Retail AG is a dynamic and innovative company operating as a group company and franchisor of the Peek & Cloppenburg Group, a family-owned fashion company with locations in Europe. With a focus on international expansion and digitization, JC New Retail AG coordinates key strategic functions such as procurement, marketing, strategy, IT, supply chain, and other significant areas.
Job Description
We are seeking an experienced Digital Transformation Leader to join our Loyalty & Platform team. As a key member of the leadership team, you will be responsible for driving digital transformation across the organization, focusing on loyalty and customer experience.
Responsibilities
- Program Transformation: Analyze current CRM program holistically across brands and markets, identify areas for improvement, and implement actions to modernize and enhance the program's appeal and functionality.
- Customer Lifecycle Model Development: Lead the creation of an advanced customer lifecycle model that incorporates key management-relevant characteristics and metrics.
- Campaign Monitoring and Evaluation: Oversee the monitoring, testing, and functional and commercial evaluation of campaigns, leveraging insights from analytical CRM.
- Budget Oversight: Control and manage the department budget, ensuring effective allocation of resources.
- Leadership and Team Development: Provide professional and disciplinary leadership to the Loyalty & Platform team, fostering a culture of continuous development and innovation.
Requirements
- Experience: Five years of relevant professional experience in digital marketing, CRM, or a comparable field.
- Leadership Skills: Proven leadership and teamwork skills, ability to work independently and results-oriented.
- Educational Background: Degree in business administration or economics with a focus on marketing, CRM, or a comparable qualification.
- Expertise: Extensive experience in CRM tools, project management, and execution of marketing projects.
- Languages: Fluent in German and English.
Benefits
- Diverse Projects: Work on diverse projects for one of the most successful fashion retailers in Europe.
- Dynamic Work Environment: A dynamic working environment characterized by team orientation and a high level of personal responsibility.
- Attractive Workplace: Attractive workplace with dog-friendly policy and a very good location.
- Flexible Working: Flexible working arrangements, including home office, office, and bank swap holiday.
- Travel and Leave Benefits: Travel and leave benefits, including the opportunity to work from abroad and REKA cheques.
- Yearly Holiday: Yearly holiday of 28 days.
- Cross-Departmental Collaboration: Engagement in cross-departmental projects, fostering collaboration and innovation.
- Corporate Training: Corporate training initiatives to further enhance skills and knowledge.
- Multicultural Work Atmosphere: A cross-cultural and multinational work atmosphere.