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Global Digital Optimization Lead

vor 2 Monaten


Genf, Genf, Schweiz L'OCCITANE Vollzeit
Global Conversion Rate Optimization Manager

We are seeking a skilled professional to lead our efforts in optimizing customer experience on digital platforms. This role is pivotal for upskilling and transforming key markets globally.

Main Responsibilities:
  • Develop and maintain a global learning agenda to drive digital transformation
  • Align with customer experience, marketing, and e-commerce teams to formalize a global CRO roadmap
  • Analyze qualitative and quantitative data using tools like Typeform, Google Analytics, and Content Square to identify opportunities
  • Design and implement experiments, building and QA testing in initial markets, measuring and communicating results to stakeholders, and leading the rollout of successful strategies across international markets
  • Foster an experimentation culture within the digital organization, upskilling team members in various markets, and animating a community to support collaboration and knowledge sharing
  • Work closely with e-commerce product and UI/UX teams to support product improvement and influence product features, while respecting brand design systems and principles
Requirements:
  • Master's degree or equivalent working experience in marketing, business, data analysis, or a related field
  • 3+ years of experience in a similar role, ideally in the beauty industry
  • Fluent in English, conversational French is a plus
  • Strong problem-solving skills, with an analytical mindset capable of turning data into actionable insights
  • Proficiency in front-end development (HTML, JS, CSS, and responsive design), web analytics tools, and A/B testing software
  • Excellent communication and interpersonal skills, with the ability to lead by example and inspire teams across different cultures and regions
What We Offer:
  • Working for a unique company, strongly committed to the planet and people (B Corp certification)
  • Working with passionate colleagues from all over the world
  • A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment, and move fast
  • Internal mobility opportunities
  • Monthly allocation and discount for store products
  • Attractive social insurance coverage
  • 5 weeks of annual leave and 3 extra days offered as public holidays
  • Flexible and hybrid work environment
  • Attractive parental leave policy
  • Public transportation allowance