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Senior Business Development Manager
vor 2 Wochen
Create Value with Our Team
Caterpillar is a leading global manufacturer of heavy equipment, engines, and machinery. We are seeking an experienced Senior Marketing Communications Consultant to join our global team in the Construction Industries Services Division (CISD). As a member of our team, you will contribute to the development and implementation of comprehensive marketing strategies that drive growth, enhance brand recognition, and increase Caterpillar parts and services awareness in the European market.
This role requires a deep understanding of the European market, strong marketing analytical skills, and the ability to work collaboratively with cross-functional teams. You will focus on customer-centric initiatives related to maintenance, repair, rebuild, and hydraulics aftermarket options, collaborating closely with key business partners to ensure effective strategy execution.
The ideal candidate has a proven track record of developing and implementing successful marketing strategies, with a minimum of 10 years of experience in marketing, focusing on the European market. A Bachelor's degree in marketing, business, or a related field, and proficiency in digital marketing tools and platforms are also essential. Fluency in English and knowledge of the construction industry and aftermarket solutions are preferred but not required.
Responsibilities:
- Develop and implement comprehensive marketing strategies targeting the European market.
- Translate complex business and marketing data into actionable recommendations.
- Manage the marketing budget to ensure activities provide a return on investment.
- Coordinate and oversee marketing campaigns across multiple channels.
- Work closely with sales teams to align marketing strategies with sales objectives.
- Establish and maintain relationships with key stakeholders.
- Monitor and analyze campaign performance, making necessary adjustments for optimization.
