Global Marketing Director for Hearing Aids

vor 1 Monat


Stäfa, Zürich, Schweiz Sonova Vollzeit

We are seeking a highly skilled Global Marketing Director for Hearing Aids to lead our commercial marketing efforts and drive profitable revenue growth for the business.

Job Description

In this position, you will be responsible for translating brand, product, and commercial strategy into a quarterly rolling 12-month plan covering product launches and marketing campaign activities. You will work in close collaboration with all key business and functional areas to achieve business targets.

Your Key Responsibilities:
  • Collaborate with the brand leadership team to align the organization around commercial strategy, marketing plan, key priorities, targets, and execution calendar.
  • Shape rolling campaign planning that aligns global and local priorities to fulfill business targets and adjust in agile fashion to external or internal changes.
  • Create campaign briefs, including segmentation and targeting, opportunity sizing, business case, and KPIs.
  • Collaborate with campaign leads to ensure global campaigns remain aligned with the intent of the marketing plan and are actionable at Group Company level.
  • Ensure local plans are aligned with brand strategy, positioning, and roadmap.
  • Consolidate the estimated impact of the marketing plan and activities; monitor actual performance against targets and support campaign managers in identifying and driving countermeasures to achieve stated objectives.
Your Profile

To succeed in this role, you will need:

  • Audiological degree and further education in Business, Marketing, or MBA.
  • At least 8 years of working experience in regional or global marketing and/or sales roles in the hearing aid industry.
  • Current or previous local sales responsibility and work experience in B2C hearing care environment.
  • Hands-on experience with integrated B2B and B2B2C marketing programs and campaigns.
  • Familiarity with Commercial Excellence concepts and tools.
  • Business acumen, analytical thinking, and comfort with quantitative tasks.
  • High degree of independence, self-motivation, and disciplined personality with a can-do attitude.
  • Organized and structured, with strong time management and prioritization skills.
Our Offer

We offer an attractive employment package, including a salary of $120,000 per year, flexible working time models, opportunities to take on additional responsibilities, and excellent benefits, such as a range of foods, sports facilities, and cultural activities.



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