Luxury Marketing Strategist

vor 2 Monaten


Genf, Genf, Schweiz DIGITAL LUXURY GROUP, DLG SA Vollzeit
About the Role

We are seeking a highly skilled Strategic Planning and Research Associate Director to join our team at Digital Luxury Group, DLG SA. As a key member of our team, you will play a crucial role in strengthening and promoting our critical intelligence products, while also serving as a pivotal link between our creative, performance marketing, and social media teams.

Key Responsibilities
  • Sophisticated Audience Analysis
    • Identify audience segments and create personas
    • Conduct market research (quantitative and qualitative)
    • Analyze consumer behavior
    • Map customer journeys
  • Brand & Communications
    • Develop and implement comprehensive communications strategies that align with our clients' luxury ethos
    • Create briefs and lay the foundation for brand (re)positioning mandates
    • Work on new business development and pitches
    • Enrich account briefs with valuable insights and fuel the creative team
    • Leverage data and trends knowledge to challenge strategies and optimize digital channel performance
    • Partner with the social media team to curate and implement innovative campaigns
    • Communicate effectively with agency colleagues
  • Competitive Intelligence
    • Guide the product and contribute to the roadmap
    • Identify trends
    • Spot innovations and produce insights
    • Promote the Luxury Innovation Tracker to prospects, clients, and partners
  • Luxury Ads Monitoring
    • Work closely with the innovation team to improve the relevance and insights generated by the tool
    • Present the solution to prospects and clients
    • Analyze data and write reports on key trends in luxury advertising
Requirements
  • At least 8 years of experience in a strategic planning or similar role
  • Expertise in luxury (watches and jewelry specifically) and private banking is a plus
  • Strong understanding of sophisticated audiences (HNWI/UHNWI)
  • Experience with creative campaign development
  • Market research skills
  • Strong communication and presentation skills in French and English
About Us

Digital Luxury Group, DLG SA, is a pioneer in luxury marketing through the digital world. We empower luxury brands in their international development by combining strategy, full digital expertise, and creative content. We are a one-stop-shop partner for our clients, operating in an integrated manner at an international level while rooting client operations locally through our offices in Geneva, Shanghai, and sales office in New York.

We welcome you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work. Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.

We offer a range of benefits, including the opportunity to create some of your life's best work for some of the world's most admired brands, flexibility through our work-from-home policy, and a commitment to recognizing and nurturing talent.


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