Digital Marketing Professional

Vor 2 Tagen


Genf, Genf, Schweiz Biotronik AG Vollzeit
Job Description

Biotronik AG is a leading manufacturer of cardio- and endovascular medical devices, represented in over 100 countries. Our team is dedicated to delivering innovative solutions that improve patients' lives.

In today's data-driven world, digital marketing has become a crucial component of any marketing strategy. At Biotronik, we leverage digital marketing and sales tools to drive business growth.

We are seeking an experienced Digital Marketing Specialist to support the development of our digital sales enablement and marketing tools for the Vascular Intervention business unit. This role involves planning, executing, and monitoring digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.

Key Responsibilities:

  • Develop and execute digital campaign strategies to drive engagement and conversions
  • Conduct keyword research and implement SEO & SEM optimization techniques to improve organic search rankings
  • Manage paid search campaigns (PPC) to maximize ROI
  • Develop and execute social media marketing strategies on platforms such as LinkedIn and Twitter
  • Monitor and analyze digital marketing performance using tools like Google Analytics
  • Collaborate with cross-functional teams to ensure consistent brand messaging across all channels

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Proven experience (3+ years) in digital marketing, including SEO, PPC, social media, email marketing, and content creation
  • Experience with digital marketing and CRM tools, including Google Ads, Google Analytics, and Salesforce
  • Strong understanding of current digital marketing trends, best practices, and tools

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