Global Marketing Manager

Vor 7 Tagen

Zug, Zug, Schweiz PSI CRO Vollzeit
Job Description:

The Global Marketing Manager - Europe will play a key role in shaping the marketing vision and strategy for PSI CRO in Europe. This dynamic role will report directly to the Senior Director of Global Marketing and be part of regional and global marketing elements within the department. The ideal candidate will have excellent interpersonal skills, the ability to think on their feet, and a deep well of new ideas. They will oversee global account-based marketing and strategy, work closely with Business Development on sales support initiatives, and manage and maintain PR contacts in industry and paid advertisements. The successful candidate will also develop content marketing strategy in support of sales and marketing, prioritize engagement with key audiences, and ensure industry and GDPR compliance across all digital channels. Additionally, they will perform market research on a regular basis in the region and globally.

Responsibilities:

Oversee global account-based marketing and strategy
Work closely with Business Development on sales support initiatives in Europe
Manage and maintain PR contacts in industry and paid advertisements
Develop content marketing strategy in support of sales and marketing
Prioritize engagement with key audiences – KOLs, patients, prospective clients, clients
Ensure industry and GDPR compliance across all digital channels with web development
Perform market research (both real-time and traditional) on a regular basis in region and globally

Qualifications:

Bachelor's degree in communication, journalism, PR, marketing, or related field
Experience in CRO Marketing and other regulated industry like finance, education, etc.
Digital management experience
Experience in a global or cross-regional role
Effective third-party vendor management experience or experience working in an agency
Event planning experience is a plus
Branding experience is a plus
Strong writing and editing experience, outstanding verbal communication skills
Executive presence and ability to deliver presentations in small and large groups at all organizational levels
Capable of managing multiple projects at once with high attention to detail
Strategic and knowledgeable about digital marketing, advertising regulations within different countries
Comfortable in a dynamic, fast-paced environment
Proficient in English

Additional Information:

Make the right call and take your career to a whole new level. Join the company that focuses on its people and invests in their professional development and success.

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