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Marketing Experience Manager
vor 2 Monaten
About Swissquote Bank
Swissquote Bank is a leading online banking and trading services provider, serving over 500,000 clients worldwide. We are committed to innovation and excellence, offering a dynamic and multicultural work environment.
About the Role
We are seeking a highly skilled Brand Experience Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and executing powerful brand experiences that engage our clients and employees.
Key Responsibilities
- Sponsoring
- Develop and execute sponsorship strategies to foster brand awareness and attractiveness.
- Collaborate with marketing, creative agency, and sponsors to deliver sponsorship rights and deliverables.
- Research and benchmark to craft new co-branded content strategies.
- Negotiate new local and global sponsorship opportunities.
- Report sponsoring activations performances and impact on brand equity and awareness.
- Brand Events & Tradeshows
- Define and supervise the overall brand events calendar.
- Organize key brand events in Switzerland and overseas to support business development.
- Ensure brand presence is consistent and attractive globally across industry tradeshows.
- Manage the entire event communication plan – before, during, and after.
- Supervise events logistics with internal facilities and external providers.
- Make sure all marketing collaterals are always available for key events (brochures, goodies...).
- Survey sales teams and attendees satisfaction levels for all events.
- Internal Events & Communication
- Organize key internal staff events with up to 800 participants.
- Supervise content updates and distribution on diverse channels.
- Ensure excellent stakeholder management through various requests/demands.
- Partner with the Employer Brand Manager and HR to make sure relevant information is always communicated internally in due time.
- Responsible to manage content updates & distribution on digital signage, intranet & email when necessary.
- Work with marketing and creative agency to make sure physical signage is in line with brand identity.
- Perks & Benefits
- Partner with HR & Facilities to always improve & optimize employee perks & benefits packages.
- Make sure employee perks & benefits are always well communicated internally.
- Ensure that building lobby is always well furnished with brand brochures & magazines.
- Propose & renew the goodies for clients.
Requirements
- Bachelor or equivalent in Marketing/Events/Communications.
- 5-7 years of experience in marketing, with a focus on sponsoring & events gained in a premium brand. Experience in internal communications is a plus.
- Bilingual in French/English – German being a plus.
- Strong capability to manage internal and external stakeholders.
- Excellent writing skills with an ability to transform information into engaging content.
- Ability to learn-on-the-go & to adapt into a fast-paced working environment.
- Organizational & presentation skills are required to succeed in the position.
- Available for up to 10% travel.
