Human Insights Researcher – Consumer and Market Knowledge

vor 3 Wochen

Lancy, Genf, Schweiz Procter & Gamble Vollzeit

Job Title: Human Insights Researcher – Consumer and Market Knowledge

Description: We are seeking a highly motivated and curious researcher to join our Analytics & Insights organization. As a Human Insights Researcher, you will be responsible for defining consumers through personas/archetypes, JTBD frameworks, journey maps, and other tangible compelling frameworks. You will also enable and advocate for consumer empathy across the organization through ongoing immersions with consumers, helping build the skills and confidence in the organization.

Key Responsibilities:

  • We define consumers through personas/archetypes, JTBD frameworks, journey maps, and other tangible compelling frameworks.
  • We enable and advocate for consumer empathy across the organization through ongoing immersions with consumers, helping build the skills and confidence in the organization.
  • We synthesize disparate inputs and train the organization to move from abstract to concrete insights, driving clarity, detail, and refinement to our strategies and offerings.
  • We communicate consumer needs, principles, and designs through artifacts, presentations, and prototypes to develop and influence meaningful brand strategies.
  • We build internal training and development to enable our business to lead and inspire cross-functional teams to explore and understand our consumers' experiences and unmet needs.

Job Qualifications:

  • BA or MSc student in Human Factors, Anthropology, Cognitive Psychology, Cognitive Sciences, Human-Centered Design, or similar field. Ph.D. considered a plus.
  • Passionate, curious researcher with strong observational and analytical skills.
  • Ability to deliver sound, genuine insights and strategic recommendations against defined business objectives.
  • Experience in a variety of methodologies, including qualitative (e.g., ethnography, consumer journeys, online consumer panels, IDIs, JTBD, metaphor elicitation) and quantitative (idea testing, implicit testing, and tracking) research.
  • Experience partnering with third-party research agencies.
  • Has exceptional written, visual, and verbal communication skills.
  • A leader: you envision how things can get better, set the direction, enroll others to get there, and energize others until your vision becomes reality.
  • Is creative; finds that unique viewpoint to solve problems.
  • Has the ability to contribute and influence across levels and functions.
  • Is able and willing to travel.
  • For local market roles, related language skills may be required.

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