Senior Consumer Insights Analyst
vor 4 Wochen
About the Role
We are seeking a Senior Consumer Insights Analyst to join our team at Procter & Gamble. As a Senior Consumer Insights Analyst, you will be responsible for defining consumers through personas/archetypes, JTBD frameworks, and other tangible compelling frameworks. You will also enable and advocate for consumer empathy across the organization through ongoing immersions with consumers, helping build the skills and confidence in the organization.
Key Responsibilities:
- Define consumers through personas/archetypes, JTBD frameworks, and other tangible compelling frameworks;
- Enable and advocate for consumer empathy across the organization through ongoing immersions with consumers, helping build the skills and confidence in the organization;
- Synthesize disparate inputs and train the organization to move from abstract to concrete insights, driving clarity, detail, and refinement to our strategies and offerings;
- Communicate consumer needs, principles, and designs through artifacts, presentations, and prototypes to develop and influence meaningful brand strategies;
- Build internal training and development to enable our business to lead and inspire cross-functional teams to explore and understand our consumers' experiences and unmet needs.
Requirements
- BA or MSc student in Human Factors, Anthropology, Cognitive Psychology, Cognitive Sciences, Human-Centered Design, or similar field. Ph.D. considered a plus;
- Passionate, curious researcher with strong observational and analytical skills;
- Ability to deliver sound, genuine insights and strategic recommendations against defined business objectives;
- Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, IDIs, JTBD, metaphor elicitation) and quantitative (idea testing, implicit testing, and tracking) research;
- Experience partnering with third-party research agencies;
- Exceptional written, visual, and verbal communication skills;
- Leader: you envision how things can get better, set the direction, enroll others to get there, and energize others until your vision becomes reality;
- Creative; finds that unique viewpoint to solve problems;
- Ability to contribute and influence across levels and functions;
- Able and willing to travel;
- For local market roles, related language skills may be required.
What We Offer
- Experience the real corporate environment. Our internships give students an intensive immersion in a dynamic, international, diverse, and flexible work environment;
- Be a project leader. Interns are entrusted with a live business project to lead, own, and perform as of the first day;
- Most exciting of all: a successful completion of the internship may lead to a permanent position in our organization;
- Competitive compensation;
- Housing support: we provide you with a furnished accommodation in Geneva at a convenient rate, co-located with many other interns/new hires (applicable only if you currently live > 75km from Geneva).
We Are an Equal Opportunity Employer
We value diversity at our company and do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, or any other legally protected factor.
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