Product Marketing Manager
vor 1 Monat
We are seeking a highly motivated Product Marketing Manager to join our team at Optiml, a PropTech startup dedicated to decarbonizing real estate through our decarbonization software. As a key member of our marketing team, you will be responsible for shaping our product and taking on various marketing tasks to drive brand awareness and demand generation.
Key Responsibilities- Develop and implement a comprehensive product marketing strategy, including the positioning of a new product category.
- Align communication with the customer success and sales team and ensure all sales and marketing materials support effective customer engagement.
- Manage campaigns of product releases along customer types & use cases including the organization of webinars as well as on-site events.
- Be responsible for designing creative visuals that align with the strategy and target groups.
- Create LinkedIn content and engage with the community on LinkedIn.
- Research new marketing channels to expand brand awareness and demand generation.
- Optimize marketing content for search engines (SEO) to drive traffic and awareness.
- Be responsible for key product marketing metrics.
Must have
- 4+ years of experience in product marketing with Tech (SaaS) & Climate and/or PropTech context.
- Outstanding written and verbal communication skills in English and German.
- Ability to contribute individually and in teams.
- Graphical Skills (Photoshop, Figma, Canva, and similar tools) to create PR & marketing visuals.
- SEO Skills.
Nice to have
- Real estate industry knowledge.
- Video editing skills.
Optiml is a PropTech startup with a mission to decarbonize real estate through our decarbonization software. We were founded in 2022 as a ETH Zurich Spin-off and have since turned our verified models and algorithms into a top-notch software with user-friendly, intuitive interface, capable of managing single assets, entire portfolios, and even districts/networks. We are committed to transforming building portfolios towards a Net Zero world and are driven by creating a real CO2e reduction impact.
We work towards becoming the trusted software provider for sustainable and profitable real estate portfolios. Our science-based, enterprise-grade SaaS solution (AI-enabled) helps Real Estate Investors & Owners in: data transparency on renovation needs, investment decision-making, asset and portfolio management optimization, and anticipation of regulatory compliance of the entire portfolio.
What We Offer- Remote work and flexible hours.
- 25 days paid vacation, flexible parental leave.
- Learning and development budget of CHF 1k (conferences, certificates, etc.).
- Shit happens: 100% accident non-occupational accident insurance (UVG) covered.
- Simply because we love it ourselves: snacks in plenty in the office.
- Develop a broad skill set and thrive quickly, enjoying high ownership and support by an experienced Manager (former BCG partner).
- Unique opportunity to learn: try, fail, iterate, and build new skills every day - in a culture that values growth & development.
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