Product Marketing Manager

vor 1 Monat


Zürich, Zürich, Schweiz Optiml Vollzeit
About the Role

We are seeking a highly motivated Product Marketing Manager to join our team at Optiml, a PropTech startup dedicated to decarbonizing real estate through our decarbonization software. As a key member of our marketing team, you will be responsible for shaping our product and taking on various marketing tasks to drive brand awareness and demand generation.

Key Responsibilities
  • Develop and implement a comprehensive product marketing strategy, including the positioning of a new product category.
  • Align communication with the customer success and sales team and ensure all sales and marketing materials support effective customer engagement.
  • Manage campaigns of product releases along customer types & use cases including the organization of webinars as well as on-site events.
  • Be responsible for designing creative visuals that align with the strategy and target groups.
  • Create LinkedIn content and engage with the community on LinkedIn.
  • Research new marketing channels to expand brand awareness and demand generation.
  • Optimize marketing content for search engines (SEO) to drive traffic and awareness.
  • Be responsible for key product marketing metrics.
Requirements

Must have

  • 4+ years of experience in product marketing with Tech (SaaS) & Climate and/or PropTech context.
  • Outstanding written and verbal communication skills in English and German.
  • Ability to contribute individually and in teams.
  • Graphical Skills (Photoshop, Figma, Canva, and similar tools) to create PR & marketing visuals.
  • SEO Skills.

Nice to have

  • Real estate industry knowledge.
  • Video editing skills.
About Us

Optiml is a PropTech startup with a mission to decarbonize real estate through our decarbonization software. We were founded in 2022 as a ETH Zurich Spin-off and have since turned our verified models and algorithms into a top-notch software with user-friendly, intuitive interface, capable of managing single assets, entire portfolios, and even districts/networks. We are committed to transforming building portfolios towards a Net Zero world and are driven by creating a real CO2e reduction impact.

We work towards becoming the trusted software provider for sustainable and profitable real estate portfolios. Our science-based, enterprise-grade SaaS solution (AI-enabled) helps Real Estate Investors & Owners in: data transparency on renovation needs, investment decision-making, asset and portfolio management optimization, and anticipation of regulatory compliance of the entire portfolio.

What We Offer
  • Remote work and flexible hours.
  • 25 days paid vacation, flexible parental leave.
  • Learning and development budget of CHF 1k (conferences, certificates, etc.).
  • Shit happens: 100% accident non-occupational accident insurance (UVG) covered.
  • Simply because we love it ourselves: snacks in plenty in the office.
  • Develop a broad skill set and thrive quickly, enjoying high ownership and support by an experienced Manager (former BCG partner).
  • Unique opportunity to learn: try, fail, iterate, and build new skills every day - in a culture that values growth & development.


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