Clean Energy Campaign Lead
Vor 5 Tagen
About Us
We are pioneers in the clean energy sector, dedicated to delivering innovative solutions that empower users to redefine reliability and efficiency in energy delivery.
At INERGIO, we design and develop advanced fuel cell-based power generators that work with widely available fuels like propane and methane. Our solutions cater to various needs, from portable and off-grid power to backup applications.
We're now seeking a seasoned Marketing Specialist to join our team. This role involves developing and executing a comprehensive marketing strategy, enhancing our digital presence, creating impactful marketing materials, and managing public relations. You'll collaborate with clients to develop referral content like videos and case studies.
Responsibilities:
- Marketing Strategy:
Develop and execute a comprehensive marketing strategy to promote our innovative solutions and grow our online audience. Identify opportunities to participate in trade shows and events, and plan and coordinate our participation. - Branding and Digital Presence:
Redefine and enhance the company's branding and digital presence, including LinkedIn, the company website, and email campaigns, and set up marketing metrics and tracking. Create and manage marketing materials, including brochures, presentations, and promotional content. - Public Relations (PR):
Identify the right platforms and channels for targeted PR campaigns. Organize and manage the execution of PR activities to increase brand visibility. Build relationships with media outlets and industry influencers.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in marketing, preferably in a B2B or energy-related industry.
- Strong understanding of PR strategies and media outreach.
- Proven experience in organizing trade shows and events.
- Excellent knowledge of digital marketing tools and platforms (e.g., LinkedIn, WordPress, analytics tools).
- Proven ability to write product marketing content for a technical hardware product.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple projects and meet tight deadlines.
- A big plus is previous experience in an off-grid energy-related industry.
What We Offer:
- Enjoyable work environment filled with cheese, drinks, and engaging discussions with the team.
- A unique opportunity to shape our marketing strategy from the ground up and make a lasting impact.
- The chance to grow with us, build your own team, and take on a leadership role.
- Play a key role in scaling an early-stage company during its exciting growth phase.
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