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Strategic Planning and Research Associate Director

vor 2 Monaten


Genf, Genf, Schweiz DIGITAL LUXURY GROUP, DLG SA Vollzeit
About Us:

At DLG SA, we empower luxury brands through digital marketing and strategy. Our team combines expertise in full digital marketing, strategy, and creative content to drive international development.

Job Description:

We are seeking a Senior Luxury Marketing Planner to strengthen our intelligence products and collaborate with our creative, performance marketing, and social media teams. This role requires a digital-first mindset, luxury expertise, and a deep understanding of sophisticated audiences. The ideal candidate will conceive and orchestrate 360 campaigns, analyzing consumer behavior, and developing data-led foundations for brand (re)positioning mandates.

Key Responsibilities:

- Develop and implement comprehensive coms strategies that align with our clients' luxury ethos.
- Conduct market research and analyze consumer behavior.
- Partner with the social media team to curate and implement innovative campaigns.
- Leverage data and trends knowledge to challenge strategies and optimize digital channel performance.
- Communicate effectively with agency colleagues to ensure seamless campaign development.

Requirements:

- 8+ years of experience in luxury marketing, preferably as a strategic planner.
- Strong understanding of sophisticated audiences (HNWI/UHNWI).
- Experience with creative campaign development and market research skills.
- Strong communication and presentation skills in English and French.

Benefits:

- Opportunity to work on high-profile luxury brands.
- Flexible work-from-home policy.
- Access to our Creative Space and wellbeing incentives.
- Career progression opportunities in a Great Place to WorkTM environment.