Market Research Lead
vor 22 Stunden
The IOC is seeking a highly skilled Research & Insights Manager to join its Digital Engagement & Marketing Department.
You will be responsible for building a deep understanding and knowledge of the Olympic brand, audiences and market trends.
Main Responsibilities:
- Design, manage and execute quantitative and qualitative consumer research projects to identify relevant market trends and consumer behaviours;
- Deliver impactful reports, dashboards and presentations to communicate key information and results to senior stakeholders;
- Conduct comprehensive consumer and market research projects to strengthen brand positioning and engagement;
- Support the Research & Insights team in implementing post-Games and in-between-Games consumer-, brand-and sponsor-related studies;
- Manage partner agencies to ensure the timely delivery of the projects, as well as the relevance, accuracy and alignment of the deliverables with the IOC's needs and standards;
- Enable the Research & Insights team to operate as a competency centre for the whole organisation.
Requirements:
- Significant business experience in consumer research, business intelligence or marketing;
- University master's degree in business, marketing, advertising or a related field;
- Work experience in an international, multicultural and multilingual environment;
- Excellent knowledge and command of MS Office applications;
- Ease with data visualisation software products such as Power BI;
- English fluency, French is a plus;
- Ability to interpret data to help inform content production, audience development and business decisions;
- Strong team spirit and ability to interact constructively with people at all levels and from diverse cultures;
- Autonomy and sense of priorities, with flexibility and ability to deal with the unexpected;
- Strong organisational skills with ability to consistently meet deadlines.
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