Regional Sr. Design Director

vor 1 Monat


Basel, Basel-Stadt, Schweiz Bayer Vollzeit
Job Title: Regional Sr. Designer

Job Summary:

As a Regional Sr. Designer at Bayer, you will play a key role in spearheading the megabrand design strategy for the region. Your primary responsibility will be to transform consumer insights and business strategies into unforgettable brand experiences. You will drive the visual design process for regional innovations, ensuring consistent and impactful market executions.

Key Responsibilities:

- Manage the execution of the megabrand design strategy for the region, leveraging consumer and customer insights to create remarkable brand experiences
- Deploy brand activation guidelines and ensure their consistent application across the region
- Partner with activation agencies to guarantee exceptional in-market execution
- Oversee the visual design process for regional innovations within an approved design system/architecture
- Create and manage visual designs for key regional innovations, ensuring alignment with the overall design strategy
- Develop and implement brand books and design intent guidelines to maintain consistent in-market execution
- Lead and coordinate end-to-end design activities for projects, including scope, brief, design review, budgets, and timing

Requirements:

- Qualification in graphic design or equivalent
- Bachelor's Degree (or equivalent) with a minimum of 8 years' experience, Master's Degree (or equivalent) with a minimum of 6 years' experience
- Proven experience in managing holistic design across multiple touchpoints, from innovation to execution
- Strong track record in building distinctive brand and consumer experiences that deliver notable commercial impact
- Curiosity, Empathy, Knowledge, Resilience, Persistence, and Expertise
- Focus on outcomes, team collaboration and co-creation, agility and adaptability, entrepreneurial and creative mindset
- Proficiency in design thinking, 2D & 3D design, project planning, shopper & user empathy, manufacturing/printing principles, and budgeting
- Proficiency in Microsoft and Adobe Creative Suite

About Bayer:

Bayer is an equal opportunities employer and welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

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