Aktuelle Jobs im Zusammenhang mit Brand Activation Lead Manager - Dagmersellen, Luzern - Japan Tobacco International AG
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Dagmersellen, Luzern, Schweiz JTI VollzeitAt JTI, we're committed to creating a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds.We're looking for a motivated, team-oriented, and proactive individual to join our team as a NPD and Material Supply Specialist.New Product Development (NPD) is crucial for product lifecycle management,...
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Dagmersellen, Luzern, Schweiz JTI VollzeitAt JTI, we're looking for a talented professional to join our team as a NPD and Material Supply Specialist. This exciting role will play a crucial part in our product lifecycle management, materials planning, and production processes.Key Responsibilities:Implement individual market initiatives to support JTI's growth ambitionCreate and manage product SKUs,...
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Dagmersellen, Luzern, Schweiz JTI VollzeitAt JTI, we're committed to creating a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds.We're looking for a motivated, team-oriented, and proactive individual to join our team as a NPD and Supply Chain Specialist.New Product Development (NPD) is crucial for product lifecycle management,...
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Ingenieurwesen-Trainee
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Brand Activation Lead Manager
vor 2 Monaten
We are seeking an experienced Marketing Activation Lead to join our team at Japan Tobacco International AG. As a key member of our marketing team, you will be responsible for developing and executing brand activation programs that drive business growth and customer engagement.
Key Responsibilities- Lead and Mentor Direct Reports: Provide guidance and support to direct reports, helping them to develop their skills and advance in their careers.
- Develop Brand Activation Strategies: Translate brand strategies and objectives into relevant consumer and trade programs that maximize impact across existing and new consumer touchpoints.
- Analyze Consumer and Trade Data: Interpret data and generate insights to reshape the consumer decision journey and inform marketing strategies.
- Implement CRM Platform: Work with global excellence teams to implement an overall CRM platform that supports business objectives.
- Collaborate with Cross-Functional Teams: Co-create activation programs with Brand teams, Digital and CX, and Sales Managers to ensure seamless execution.
- Monitor and Analyze Activation Metrics: Continuously monitor and analyze activation metrics to identify areas for improvement and optimize activation investment.
- Provide Business Insights: Provide necessary input to other business functions within the area or responsibility to ensure alignment and effective decision-making.
- University Degree: Bachelor's degree in Marketing, Economics, Business Administration, or a related field.
- Marketing Experience: Solid experience in marketing and brand activation, preferably in an FMCG company.
- Leadership Skills: Proven leadership skills and strong stakeholder management skills.
- Technical Skills: Thorough knowledge of MS Office and excellent command of written and spoken English.
Japan Tobacco International AG is a leading tobacco company with a rich history and a commitment to innovation. We offer a dynamic and inclusive work environment, with opportunities for professional growth and development.