Strategic Communications Manager

vor 2 Wochen

Basel, Basel-Stadt, Schweiz Abbott Vollzeit

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

The Senior Manager will bring deep understanding of the media landscape, external best practices and has a track record of success in program execution.

Strategic Communications and Reputation Management:

  • Develop strategic communication plans to enhance the company's visibility and safeguard its reputation– demonstrate an ability to drive measurable outcomes.
  • Oversee the creation of breakthrough campaigns and communications tools including press materials, social media execution (earned and paid), and assets for our owned channels.

Media Relations:

  • Deep understanding of the media landscape, including with influencers engagement.
  • Act as a spokesperson for Abbott, and coach senior executives and third-party spokespeople on effective message delivery.

Issue Anticipation and Management:

  • At ease in a fast-paced operating environment with numerous, sometimes competing priorities.
  • Identify potential issues and collaborate with relevant functions to develop and execute issue management plans, in alignment with senior management.

PR Programming and Agency Oversight:

  • Create and execute PR strategies for products, brands, and programs to support strategic business objectives.
  • Supervise PR agency teams involved in planning and execution.

Stakeholder Engagement:

  • Interface with various internal and external stakeholders, including government affairs, investor relations, legal, marketing, and medical teams.
  • Provide communication guidance to country/regional Public Affairs teams and Affiliate General Managers.

Executive Communications:

  • Extensive experience working with senior management a must. Ability to influence and build relationships and trust with internal stakeholders and senior management.
  • Develop strategic executive communications to engage Abbott's medicines employees globally.

Best Practices and Learning:

  • Establish and maintain strong internal and external networks to incorporate industry best practices.
  • Work in a matrix organization and collaborate with other divisions to share knowledge and learning.

Education and Experience:

  • A bachelor's degree in journalism, public relations, communications, business, marketing, or a related field is required. An advanced degree is preferred.
  • The ideal candidate should have 8+ years of experience in communications or public relations, with a focus on corporate communications. Consumer healthcare experience is highly valued.
  • Strong writing, verbal communication, and problem-solving skills are essential, along with a successful track record in media relations and executing impactful communications.
  • Must have excellent written and oral skills in English (working language) – native-speaker level, with proven storytelling abilities both verbally and in writing. In addition to English, proficiency in Spanish or in Mandarin is an advantage.

Employer of Choice:

Through numerous local, national and international accolades, Abbott is regarded as an employer of choice for our commitment to workplace excellence. Our employees are given the tools to succeed, lead and grow, with challenging opportunities and work that makes a difference. Through our diverse healthcare businesses, we connect people and potential in ways that no other company can. Discover a world of opportunities at Abbott.

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