Innovation and Digital Marketing Lead
Vor 4 Tagen
We are looking for a highly skilled Digital Communications Officer to join our team at the Syz Group. This is an exciting opportunity to shape the digital presence of our organisation and drive impactful communication strategies that strengthen client engagement and brand visibility.
The successful candidate will oversee the bank's digital platforms, including the redesign and optimisation of the website and investment blog, ensuring the bank's brand and values are effectively communicated across all digital touchpoints.
Job SummaryThe Digital Communications Officer will play a pivotal role in shaping and executing the digital communication strategy for the Syz Group. Reporting to the Head of Communications, this position will oversee the bank's digital channels, including LinkedIn, Instagram, blog, website, intranet, newsletter, client app, digital campaigns, and SEO/SEM initiatives.
The ideal candidate will bring creativity, strategic thinking, and a hands-on approach to delivering impactful digital campaigns and initiatives that resonate with clients and stakeholders.
Key Responsibilities- Develop and implement a comprehensive digital marketing and communication roadmap aligned with the bank's overarching strategy
- Manage and oversee the bank's digital channels, including social media, newsletters, and client apps
- Track and analyse key performance indicators (KPIs) to assess the impact of digital communication activities and provide data-driven recommendations for optimization
- Collaborate with the Head of Communications to craft and advance content strategies for all digital platforms
- Manage content planning and editorial calendar development in Monday.com
- Lead the creation and execution of innovative, targeted digital campaigns to attract and engage high-value clients
- Work closely with cross-functional teams to ensure seamless integration of digital initiatives
- Oversee the digital marketing and communication budget, ensuring efficient resource allocation and maximizing return on investment
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