Marketing Insights Manager
Vor 2 Tagen
KAYAK is a leading travel search engine with a portfolio of global metasearch brands. We're looking for a Senior Data Scientist to join our Marketing Measurement team.
About the TeamThe Marketing Measurement team's mission is to improve KAYAK's ability to measure the efficiency of marketing efforts. This role works closely with marketing leaders to make better data-informed strategic marketing decisions.
Main Responsibilities:
- Manage end-to-end experimentation from formulating hypotheses to implementing and analyzing experiment results.
- Support initiatives towards building a robust framework for efficiently creating and evaluating creative, bidding, and landing page experiments.
- Develop new models and advanced analytics techniques to measure and optimize marketing spend in a robust manner.
- Collaborate with team members to assure timely delivery of high-quality work.
Requirements:
- Advanced degree in Data Science, Statistics, or a related field.
- Extensive experience with data manipulation and extraction using relational databases (SQL).
- Ability to write high-quality, scalable, maintainable code (Python, R).
- Strong story-telling and presentation skills to understand and communicate with business partners.
- Proactive work style with minimal guidance and good judgment.
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