International Consultant

vor 1 Monat

Geneve, Schweiz International Trade Centre (ITC) Vollzeit

Result of Service
- EXPECTED OUTPUTS AND TIMELINES: 1. Framework of training / coaching program and curriculum designed, by 9 May 2024. 2. Draft of Training / Coaching materials, guide, methodology and tools shared, by 9 August 2024. 3. Training / Coaching materials, guide, methodology and tools are fine tuned and ready to be used, by 9 October 2024. 4. Training of trainers successfully delivered, by 9 November 2024. 5. Coaching of trainers successfully conducted, and report is issued, by 9 May 2025. 6. Training and coaching material are upgraded based on outputs 3 & 4, by 9 May 2025. 7. Global report for the program delivery submitted and approved by ITC, by 9 June 2025.
- Work Location
- Home-Based, with possibility of travel to East Africa
- Expected duration
- 20.04.2024 - 09.06.2025 (80 workdays)**Responsibilities**:

- The International Trade Centre (ITC) has a unique mandate in the United Nations system to promote increased competitiveness of micro, small and medium-sized enterprises (MSMEs) in developing, transition and least developed countries and assisting them to better use trade as a platform for growth, development, and employment creation. The ITC support these countries to improve their business environment and facilitate better management of border operations, including through the implementation of the World Trade Organization (WTO) Trade Facilitation Agreement. OBJECTIVE: The Market Access Upgrade Programme (MARKUP II) is funded by the European Union (EU) and runs from 2023-2027. With a view to contribute to economic development in the East African Community (EAC) through increased sustainable intra-African and EU-Africa trade, MARKUP II has been designed to improve livelihoods, employment, export competitiveness for MSMEs and economic growth in Africa through supporting the development and strengthening of key export-oriented priority value chains with high potential. The programme will cover activities in Burundi, Kenya, Rwanda, South Sudan, Tanzania and Uganda through the provisions of partnerships with national, regional and international institutions. Packaging has been selected as one of the targeted sectors under MARKUP II in the six countries. A key component of packaging is the graphic design and content of labels or pre-printed packaging. The project aims to train professional graphic designers in the field of graphic design for packaging (labels and pre-printed packaging), both visually and content-wise. The packaging graphic is the part visible to consumers at physical points of sale or virtual platforms, and the last opportunity for a company to differentiate itself and convince a target customer to buy the product, hence the importance of using graphic design professionals who are also experts in the design of labels and pre-printed packaging. The act of creating a graphic packaging design follows a specific methodology and best practices so that the final rendering in terms of visuals and information complies with the harmonized national and regional regulations of the target markets, aligns with the company's values, and has a powerful and decisive impact on the choice of product by the target customers at the time of purchase. In the EAC, the number of graphic agencies with packaging expertise is very small, so their services are available at prices that are inaccessible to most MSMEs due to the phenomenon of scarcity. MSMEs often turn to friends or family who know how to handle some basic software or graphic designers without expertise on packaging. In the end, MSMEs' packaging graphics are often non-compliant with target market regulations, limiting access to retailers who will refuse the products, and when they do manage to enter retail locations, the impact is limited in terms of sales. For MSMEs, access to graphic designers with packaging expertise represents a significant barrier to market access and competitiveness. The objective of this activity is to facilitate access for MSMEs to graphic designers with packaging expertise. To this end, a train-the-trainer and coaching programme on graphic design for packaging will be rolled out in the project's 6 target countries. ITC is looking for an expert in graphic design for packaging (labels and pre-printed packaging) to develop a training of trainers’ program, and to train the trainers. DESCRIPTION OF DUTIES/RESPONSIBILITIES: Under the direct supervision of the Senior Officer on Packaging, and the overall supervision of the Chief, Sector Competitiveness Section (SEC), Division of Enterprises and Institutions (DEI), the responsibilities of the Consultant will consist of the following: 1. Define a curriculum for the training of trainer and coaching program. 2. Develop training materials including a guide, power point slides and other materials if necessary (or others according to ITC approval). 3. Train the selected trainers and graphic designers, and prepare an activity report (requested structure of the report will be

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