Field) Marketing Manager

vor 13 Stunden

Zürich, Schweiz grape insurance AG Vollzeit

**\uD83C\uDF47 About grape**:
Our entrepreneurial spirit drives us in what we do and what we are passionate about. Our mission is to become the premier health partner in the insurance business. Recognising the need for innovation in the traditional employee insurance model we are set to revolutionize the employee insurance industry. We help companies support people before and after they get sick and to make more of their time. Our insurance solutions reduce monotonous and manual work for employees, doctors, HR & payroll managers. As we strive to lead a technology-driven transformation, we put employees first.

At grape we pride ourselves on our people and our culture. We continue to grow fast and that’s where you come in. Our team is dynamic, diverse and full of creative ideas. Want to join? We can’t wait to get to know you

**Your role**:
As a **(Field) Marketing Manager,** you'll play a pivotal role in driving grape’s regional presence and accelerating our sales pipeline. With a strategic mindset and creative execution, you’ll adapt marketing initiatives to resonate with our audience in different Swiss regional markets, creating compelling campaigns and ensuring alignment with our brand identify. You’ll work closely with sales, external partners, and the wider brand&marketing team to build and deliver initiatives that educate, engage, and convert. From event execution to content creation, your work will directly impact grape’s mission to transform employee insurance.

**\uD83D\uDD0D What you’ll do**:

- Develop regional (DE/FR) and **account-based marketing (ABM) programs** that align with sales goals
- Focus on creating personalized marketing strategies that drive engagement, accelerate deal cycles, and enhance customer relationships
- Plan and execute impactful regional** events**, ensuring on-time delivery and within budget
- Design and execute tailored campaigns, leveraging personalized content, digital marketing and direct mail to address the specific needs of each account
- Collaborate with Sales to create and deliver materials that empower our sales team to grow inbound and outbound opportunities - identify target accounts, understand buyer personas, and create account-specific value propositions
- Produce engaging content for our **website** that attracts and converts target audiences
- Leverage tools like Google Analytics, ABM platforms, CRM systems, and analytics tools to identify target accounts and track engagement to measure performance and optimize strategies

**\uD83D\uDEE0️ What you’ll need**:

- You bring a combined 5 years of experience in Sales and Marketing either from the insurance sector or from a high growth industry
- Experience in field or regional marketing, with a strong focus on events, pipeline growth, sales cycles, and customer journeys
- Demonstrated success in planning and managing events that drive engagement and conversions
- Ability to adapt digital and content marketing initiatives for a regional audience (DE/FR).
- A self-starter mindset with exceptional project management skills and attention to detail
- As a plus, hands-on experience with paid and organic acquisition channels (e.g., PPC campaigns, lead generation, SEO)
- Solid knowledge of analytics tools like Google Analytics and the ability to report actionable insights
- Fluent English, with strong communication skills German. French as a plus.

**\uD83D\uDCA1 What you’ll learn**:

- Enhance your expertise in regional marketing strategies, balancing brand alignment with local relevance
- Build impactful marketing campaigns that educate, engage, and convert
- Work cross-functionally with dynamic teams and external partners to deliver high-impact results
- Expand your skills in analytics, campaign optimization, and audience insights.

**\uD83C\uDFC1 How we hire**:
When making a hiring decision, we look for a match in four main areas**:skills and technical abilities, mindset & values** and we assess them in the following three steps.

**Step 2 - Your Motivation**:We'll invite you to a 30-minute motivational chat with our talent acquisition team so we can get to know each other better.

**Step 3 - Your Role & Culture Fit**:You’ll have two more interviews to confirm your fit for the selected role and our culture. In case of highly technical roles we’ll additionally assess the specific skills you’ll need for your role.

A variety of experiences, perspectives, and voices make us the company we are and we’d love to hear about yours

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