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Marketing Consultant
vor 1 Monat
**Job Opening**
**Job Opening ID**: 222315
**Job Network** : Gestion et administration
**Job Family** : Gestion et analyse des programmes
**Category and Level** : Consultants, CON
**Duty Station** : GENEVA
**Department/Office** : Office for the Coordination of Humanitarian Affairs
**Date Posted** : Nov 22, 2023
**Deadline** : Nov 29, 2023
**Result of Service**
- The consultant is expected to deliver comprehensive marketing products for Pooled Funds that will help increase their income. Marketing products will be accompanied by a guidance note that will provide the following: a. Marketing Strategy a. Mapping exercise with DRS, ERPS, GLOs, SCB, PFMB and others to determine what is needed, what products are missing. b. Analysis of successful marketing products (and lessons) of other pooled funds and stakeholder feedback c. Identification of differentiated audience needs and requirements. d. Marketing Plan i. Proposed marketing products in response to such needs and requirements. ii. Communication plan for the marketing products (incl. distribution channels, responsibilities, timing/sequencing). iii. Key Performance Indicators (KPIs). b. Marketing product templates (e.g. topline reference messages, brochure, pitch deck, standard presentation, explainer animation etc.), reflecting branding and messaging targeted to different, key audiences (governments, private sector companies, foundation, high-net worth individuals). c. Testing in the Gulf. Report on multivariate testing of marketing product templates with various target groups in the Gulf to optimize user experience.
**Work Location**
**Expected duration**
**Duties and Responsibilities**
**Qualifications/special skills**
**Languages**
**Additional Information**
**No Fee
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