Marketing Lead Sparsentan
Vor 3 Tagen
Lead brand strategic planning, including launch preparation. Identify trends, opportunities and threats for the Brand and propose corresponding measures, develop and coordinate the strategic and operational brand plan and lead strategic projects
- Develop global brand positioning, messaging and communication
- Identify growth opportunities and developing business cases
- Develop customer engagement plan to inform multi-channel and digital tactics to create journeys aligned to brand and disease awareness experience and reach HCPs via personal and non-personal channels including brand and disease awareness assets, incl. media plan to optimize flow/traffic
- Define in collaboration with advocacy, medical affairs and community representatives relevant content definition for disease awareness and SoM platforms
- Give input into forecasts based on customers insights and feedback from the field
- Develop, translate and adapt centrally developed key messages and promotional material for digital and face-to-face channels, and continuously evaluate effectiveness
- Ensure timely use of market research and competitors monitoring/CI and build in-depth knowledge of the Brand and Competitors.
- Work closely with all support functions and closely with commercial teams to ensure good use of the brand and its promotional campaign content
- Supports the roll-out of the global brand plan with regions and affiliates to develop and implement promotional activities, campaigns and communication (incl. participation in review and approval)
- Integrates across functions, regions and partners with regards to planning and execution of the global brand program
- Defines, tracks and reports KPIs, providing input on corrective actions to deliver on the plan and increase marketing effectiveness
- Manages annual marketing budget and coordinates external vendors / agencies
- Builds functional capabilities, coaching, developing and managing the training needs of peers, commercial field forces
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.
**Minimum Requirements**
- Master degree or equivalent in a relevant field
- Minimum 7 years of experience in the life sciences industry, preferably in specialty pharma (nephrology, immunology or other as big plus), with rare disease/orphan drug experience also a strong plus
- Experience working in agile, cross-border Business Units in commercial, marketing at regional and country level
- Recent track records in deploying successful omnichannel tactics, and aligning brand content to HCP preferences and aligned with behavioral objectives
- Solid experience in managing cross-functional project teams and communicating with internal and external stakeholders
- Leadership experience in multi-channel engagement with needle-moving digital tactics
- Financial and budgeting skills and experience
- Mastery in English communications with additional European languages a big plus
- Able to travel and some remote work permitted
**About Us**:
**Vifor Pharma Group** is a global pharmaceuticals company. It aims to become the global leader in iron deficiency and
nephrology.
The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. Vifor Pharma Group strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care. Vifor Pharma Group holds a leading position in all its core business activities and includes the companies: Vifor Pharma, Sanifit Therapeutics, and Vifor Fresenius Medical Care Renal Pharma (a joint company with Fresenius Medical Care).
Vifor Pharma Group is headquartered in Switzerland, and listed on the Swiss Stock Exchange (SIX Swiss Exchange, VIFN, ISIN: CH0364749348).
**What you can expect of us**:
- As we work to support patients, we also take care for our employees’ professional and personal growth and well-being. We show appreciation and recognition through attractive benefits that will enhance your life, develop you, empower you to grow, and create your own career journey with us.
Including:
- Open, safe and inclusive culture that fosters creativity and unleashes individual potential, whether in laboratories, manufacturing sites, in the field, or offices
- Learning opportunities that enhances your skill set focused on business and personal effectiveness, leadership and management skills, and much more
- Flexible workplace environment, home office opportunities, competitive vacation entitlement
- Attractive financial participation schemes, adapted regionally, that provide employees with additional security for every life situation, including: Pension plans,
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