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MSC Cruises is the world‘s largest privately-owned cruise company and the number one cruise line in Europe, South America, South Africa and the Gulf. A game-changer in the world of cruises, MSC has built a global reputation as an innovator and has one of the youngest cruise fleets.
MSC Cruises is a family-owned and family-run Company headquartered in Geneva, Switzerland and It is part of the MSC Group, which encompasses world-leading maritime companies. As a family who has found its fortunes at sea for over 300 years, protecting the oceans and the communities that we visit is a top priority for us.
Having embarked on a never-ending journey of continuous improvement, MSC Cruises has integrated environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our business. We employ over 30,000 people worldwide. MSC Cruises is part of the MSC Group, which encompasses world-leading maritime companies.
For the company’s Switzerland location in the center of Zurich, we are looking for a motivated and flexible person with passion for marketing.
Tasks
The Marketing Manager Switzerland is in charge of managing and developing all marketing and communication assets for the MSC cruise business in Switzerland. By supporting the overall growth strategy, the marketing team is creating and implementing multi-channel marketing strategies. The role sits within the DACH-Marketing organization and is actively involved in the global marketing team, based
in Geneva, Switzerland as well. He/She will report to the Swiss country manager, and functionally to the German marketing Director.
KEY RESPONSIBILITIES
- Execute Corporate Brand Strategy in Switzerland. Define Marketing objectives & priorities, coordinate and execute Country Marketing Plans to accelerate growth;
- Ensure professional and CD/CI consistent look & feel across the marketing offering;
- Is responsible for the development of a customer acquisition strategy within online marketing as well as for the increase of direct customer business;
- Create scale with Corporate, and Germany, France and Austria;
- Adapt Corporate marketing materials for use in CH vetting the language and cultural elements in light of Swiss needs;
- Media planning and buying;
- Management of translations services and rollout of marketing materials of new products and promotions to our trade partners;
- Steering and governance of B2B marketing including co-marketing planning and control (off
- and online);
- Perform marketing controlling (analytics) in order to ensure impact and value of marketing efforts;
- Budget planning and allocation of resources according to the business priorities;
- Develop a content strategy for owned and paid communications channels;
- Develop and Coach his/her direct report(s) of currently 2 employees;
- Partnerships: new partnerships and possibilities to increase business in the B2C area by reaching new targets;
- Manage and develop client facing product-marketing material, such as product presentations, recurring brochures, flyers and videos.
**Requirements**:
- Bachelor degree or above;
- Fluent German, French and English are mandatory. Knowledge of Swiss German is preferred;
- 5 years of experience in B2C marketing roles in matrix-based multi-national companies;
- 5 years of experience in Country marketing roles (Marketing Delivery, Marketing Activation, etc.);
- 3 years of experience in managing direct reports;
- Already based in Switzerland with experience on Swiss country-marketing roles is preferred;
- Proven track record of achieving ambitious goals;
- Ability to work in a multi-cultural, multi-lingual environment. A fast learner and an excellent listener, must quickly understand differences and commonalities among the various markets;
- Ability to execute complex plans with excellent focus on details and quality of delivery. Must be quick in finding operational solutions;
- Must cooperate with Germany, France and Austria for opportunities for scale, and pursue them;
- Ability to deal with ambiguity, managing multiple priorities and stakeholders. Goal oriented yet respectful of strategies, processes, and various stakeholders;
- Excellent communication, organization, time management and analytical/problem solving skills, along with a high degree of flexibility;
- Proactive, enthusiastic, energetic personality
- Right to work in Switzerland
Discretion goes without saying.
