Home-based: Social Media Expert Consultant
vor 2 Wochen
**Job no**: 569624
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Communication
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
**For every child, **_a champion._**
**Purpose of Activity/Assignment**
Europe and Central Asia Regional Office (ECARO) communications and advocacy team creates and delivers compelling content to regional audiences of parents, young people, and UNICEF supporters. We build engaged communities across social media and web platforms in multiple languages while providing expert digital services and support to the country offices. UNICEF ECARO social media channels are essential for the digital communication strategy and are central to strengthening our presence in the region with English and Russian-speaking audiences.
**Scope of Work**
The Social Media Expert Consultant will lead the production of social media posts in English and Russian for UNICEF ECARO social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and others). Under the guidance of the Digital Communication Specialist, the expert will create and craft compelling content to engage different audiences on UNICEF ECARO digital channels to help achieve the objectives of the Regional Office Communication and Advocacy area and support the Ukraine emergency response.
The consultant will:
- Work with the Digital communication specialist to create and curate high-quality and relevant content in English and Russian from country offices of the region, adapting it to guarantee narrative and visual identity coherence and consistency for the region’s social media channels.
- Explore new digital tendencies and formats, bringing innovative approaches to the digital channels to increase reach and engagement.
- Produce social media packs for main advocacy and communication activities.
- Support the Digital communication specialist with the activities of the young creators group from the ECA region to co-create content for the digital channels.
- Support the monitoring and measurement of social media performance, maintain a metrics table, and analyze the results of UNICEF ECARO's social media channels and website by producing monthly and ad hoc reports.
- Support monitoring and measuring the ECA region communication performance by producing monthly and annual reports containing digital and media performance.
- Implement, monitor, and report on social media ad campaigns to amplify reach and engagement, test new messages, and drive traffic to the RO website.
- Provide community management to moderate comments on organic posts, mapping potential risks.
- Support publishing content on the website (Drupal) when needed, creating and publishing new pages, articles, web stories, press releases, and others, and updating the homepage.
- Work in dialogue with program areas and country office colleagues to guarantee that the regional content calendar represents the region and the RO communication and advocacy priorities.
- Perform other communication and content duties as required and agreed upon with the supervisor.
**Work Assignment Overview**
**_Tasks / Milestone_**
**_Deliverables / Outputs_**
**_Timeline / Deadline_**
- Creation and curation of content for social media channels.- Creates and curates 2,400 high-quality posts in English and Russian for ECARO’s social media channels, guaranteeing coherence and consistency of the digital presence.
- Produce at least one monthly social media pack to support main advocacy and communication activities.
- 161 working days- Planning and implementation of content for social media channels.- Plans the content calendar in English and Russian for ECARO’s social media channels, guaranteeing the digital presence's coherence and consistency. A detailed work plan with a dedicated number of days will be established at the beginning of each month.
- 36 working days- Reporting and analysis on social media channels and website performance for UNICEF ECARO channels and ECA region.- Monitors metrics from UNICEF ECARO’s channels monthly, keeping the metrics table up to date, and produces 12 monthly reports to inform digital content strategy.
- Monitors metrics and performance monthly, producing 12 monthly reports with digital and media performance from the ECA region.
- A detailed work plan with a dedicated number of days will be established at the beginning of each month.
- 49 working days- Work in dialogue with program areas, country office colleagues, and other stakeholders to guarantee that the regional content calendar is aligned with RO priorities.- Work with country offices, regional teams, and other stakeholders
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