Individual Contractor
vor 2 Wochen
Duration of the contract
- 6 months
- 16 August 2023
- Organizational Unit
- Communication and Information Technology Support Unit (CITSU)
- Areas of Specialization:
communication, social media, digital marketing, graphic design, journalism, public relations
- Background:
The United Nations Institute for Training and Research (UNITAR) delivers on its mandate to strengthen the capacities of beneficiaries through training, capacity development, applied research and related activities. Annually, the Institute organizes close to 1000 learning and knowledge-sharing events benefiting over 370,000 beneficiaries all around the world.
The position of Individual Contractor - digital communication and social media - is located in the Communication and IT Support Unit (CITSU), which oversees all communications activities and IT resources at UNITAR. CITSU develops and implements communications strategy and gives advice on various communications related issues to programmes. The Unit manages various online platforms such as the intranet, website, Event Management System, virtual learning platform as well as several social media channels.
Under the supervision of the Chief of Unit, the Individual Contractor will be supporting the delivery of the Institute’s communications strategy. In particular, the incumbent will be responsible for creating dynamic and engaging social media and digital content and ensures its consistency. He/she provides support to all programme units in implementing various communication activities, coordinate different campaigns and implement the UNITAR’s communications strategy from social media and digital communication side.
The Contractor will also be accountable for facilitating smooth information flow among various departments of the Institute, and for supporting the planning and implementation of a range of internal training and events.
- Responsibilities:
Under the supervision of the Chief, Communication and IT Support unit, the incumbent will:
**Develop and implement the social media policy, strategy and guidelines**
- Conduct a comprehensive review and analysis of social media channels currently managed by UNITAR, establish baseline engagement metrics.
- Provide detailed recommendations based on this review on what ways to increase engagement amongst existing audiences and attract new audiences.
- Implement UNITAR’s existing social media policy, strategy and guidelines.
- Review and expand the policy, strategy and guidelines as appropriate.
- Monitor new developments in the area of social media and digital communication, and give advice to the Chief of CITSU as well as relevant staff and collaborators.
- Research and propose expansion of UNITAR’s presence on additional platforms, as appropriate.
**Oversee and manage the strategic growth of global audiences through social media and other digital channels**
- Research, edit, write and develop high-impact social media content including copy, graphics, videos and other multimedia formats that effectively informs and engages external audiences and supports campaigns on a day-to-day basis.
- Create and manage editorial calendar to coordinate the content from different programme units to ensure coherent messages and branding.
- Ensure daily management, monitoring and engagement on UNITAR social media platforms, and answer inquiries, in consultation with the Chief of CITSU.
- Identify and reach out to external partners to support and amplify social media campaigns and initiatives aligned to UNITAR’s mandate and mission.
- Drive paid advertising campaigns across social media.
**Create and send out newsletters, course announcements and provide website content management**
- Edit and upload content to the corporate website.
**Measure web and social media performance and optimize**
- Regularly monitor and analyze the effectiveness of social media channels, report on the predetermined key performance indicators and make recommendations for improvements.
- Use social media listening tools to drive insights and suggestions for UNITAR social media and digital platforms.
- Produce regular analytics reports for web, social media, newsletters, and course announcements, specifically campaigns and quarterly and yearly reporting, using different tools.
**Provide photography and videography and event support**
- If and when requested by programme units or the Office of the Executive Director, provide support in taking photographs and videos at an event or courses, edit them and deliver final products.
- Provide assistance in corporate and programme events including promotion, registration, setting up, logistics and on-site support.
- Provide a communication plan for events, detailing target audiences and plans for reaching them.
**Plan and organize communication training**
- Identify needs and requirements, create and deliver training programmes and information sessions on various communication skills for staff and collaborators.
**Perform other
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